Macro and micro influencers who are based in UAE or Africa, focus on educational and career development content, and have a genuine following. They should be able to create engaging content that promotes the benefits and features of the online educational institution.

Product Positioning

The product in question is a paid online educational institution. In the existing market, this can be positioned as a premium, accessible, and flexible learning solution for individuals seeking to advance their education and career prospects. Given the rise of online learning, especially post-pandemic, the institution can emphasize its unique selling points such as high-quality content, expert instructors, and career advancement opportunities.

Target Customers

The ideal customer profile for this online educational institution would include:

• Young Professionals: Individuals in their 20s and 30s looking to upskill or reskill to advance their careers.
• Students: High school graduates and university students seeking additional qualifications or specialized knowledge.
• Career Changers: Individuals looking to switch careers and needing new qualifications or certifications.
• Lifelong Learners: Adults interested in continuous learning and personal development.

Illustrative examples:

• A 25-year-old marketing executive in Dubai looking to gain a certification in digital marketing.
• A 30-year-old engineer in Nigeria wanting to transition into data science.
• A 22-year-old university student in Abu Dhabi seeking additional courses in business management.

Potential Influencer Matches

Macro Influencers

• Educational Experts: Influencers who are known for their expertise in education and career development. They can provide credibility and reach a broad audience.
• Career Coaches: Influencers who focus on career advice and professional development. They can attract young professionals and career changers.

Micro Influencers

• University Students: Influencers who are currently studying and can relate to the student demographic.
• Young Professionals: Influencers who are early in their careers and can share their journey of upskilling and career advancement.

Enrichment of User's Requirements

• Location: Influencers must be based in UAE or Africa.
• Authenticity: Influencers must be real individuals, not brands or anonymous accounts.

Content Creation Ideas

General Ideas

• Success Stories: Share testimonials and success stories of students who have benefited from the courses.
• Course Previews: Short videos or posts giving a sneak peek into the course content and teaching style.
• Live Q&A Sessions: Host live sessions with instructors or successful alumni to answer potential students' questions.

Creative Ideas

• Day in the Life: Influencers can create content showing a day in their life while taking a course from the institution.
• Challenge Series: A series where influencers take on a learning challenge, documenting their progress and achievements.
• Collaborative Projects: Partner with influencers to create collaborative projects or assignments that showcase the practical application of the course material.

By leveraging these strategies, the online educational institution can effectively reach and engage its target audience, driving enrollment and brand awareness.