The educational institution aims to attract students from South Africa, Ghana, Nigeria, and Kenya who are 30 years old and above and are pursuing higher education. This demographic is likely to be interested in career advancement, skill enhancement, and lifelong learning opportunities. The institution can position itself as a premier destination for adult education, offering flexible learning options, online courses, and programs tailored to working professionals.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the educational institution can effectively reach and engage its target audience, driving interest and enrollment in its programs.
Extracted from Campaign Brief & Market Analysis