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Brief

"Influencers that create educational, personal finance videos. Ideally they have a background in software or are tech-forward in some way."

Influencers that create educational, personal finance videos. Ideally they have a background in software or are tech-forward in some way.

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on educational content related to personal finance, with a tech-forward angle. This indicates a product or service that likely combines financial education with technology, possibly a fintech app, financial planning software, or an online educational platform. Positioning this product in the market would involve highlighting its unique blend of financial expertise and technological innovation, emphasizing ease of use, accessibility, and the ability to empower users to take control of their finances through tech-savvy solutions.

Target Customers

The ideal customer profile for this product would include:

  • Young Professionals: Individuals in their 20s and 30s who are tech-savvy and looking to manage their finances more effectively.
  • Tech Enthusiasts: People who are early adopters of new technology and are interested in integrating tech solutions into their daily lives.
  • Students and Recent Graduates: Those who are just starting their financial journey and are looking for educational resources to help them make informed decisions.
  • Small Business Owners and Entrepreneurs: Individuals who need to manage their business finances efficiently and are open to using tech tools to streamline their processes.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

  • Personal Finance Educators with a Tech Background: Influencers who create content around personal finance and have a background in software or technology. They can effectively communicate the benefits of using tech solutions for financial management.
  • Tech Reviewers and Enthusiasts: Influencers who focus on reviewing and discussing the latest tech products and innovations. They can introduce the product to their audience as a cutting-edge financial tool.
  • Educational Content Creators: Influencers who produce educational videos on various topics, including finance and technology. They can create in-depth tutorials and explainers on how to use the product.
  • Lifestyle Influencers with a Focus on Financial Wellness: Influencers who promote a balanced lifestyle, including financial health. They can integrate the product into their content as part of a holistic approach to well-being.

Content Creation Ideas

To effectively promote the product, consider the following content ideas:

  • Tutorial Videos: Step-by-step guides on how to use the product, highlighting its features and benefits.
  • Success Stories: Case studies or testimonials from users who have successfully managed their finances using the product.
  • Live Q&A Sessions: Interactive sessions where influencers answer audience questions about personal finance and demonstrate the product in real-time.
  • Comparison Videos: Comparisons between the product and other financial tools, showcasing its unique advantages.
  • Challenges and Campaigns: Financial challenges or campaigns that encourage users to achieve specific financial goals using the product, with influencers sharing their progress and tips.

By leveraging these content ideas and collaborating with the right influencers, the product can effectively reach and engage its target audience, driving awareness and adoption.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Educational personal finance tech influencers
Campaign Objectives
Looking for influencers who create educational personal finance videos and have a background in software or are tech-forward. Ideal influencers should be knowledgeable in personal finance and technology.
Influencer Persona
Influencers who create educational content on personal finance and have a background in software or technology. They should be active on platforms like YouTube, Instagram, or TikTok.
Content Themes
#PersonalFinance #TechFinance #FinanceEducation
#1
Kenji Explains
Kenji Explains
@UCkHdBeQ4DuvBXTahMYZVlMA
GB
 🧑‍💻 Explaining the data, business, and finance concepts I wish I had known earlier! 📚 Check out my courses if you want to learn more: careerprinciples.com ✌️Have a great day!
Followers
530.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers who create educational personal finance videos and have a background in software or are tech-forward. Ideal influencers should be knowledgeable in personal finance and technology."
This influencer explains data, business, and finance concepts and offers courses, aligning well with the brand's focus on educational content and technology. They are a good fit for the campaign.
#2
Lillian Zhang
Lillian Zhang
@lillianzhang_
US
career, money, life | sf 🌁 💌 lillian@beaconsmgmt.ai 💸 money tracker ⬇️
Followers
110.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers who create educational personal finance videos and have a background in software or are tech-forward. Ideal influencers should be knowledgeable in personal finance and technology."
This influencer covers career, money, and life topics, and has a tech-forward background, making them a good fit for the campaign.
#3
Chloe Shih
Chloe Shih
@UCC5zwcadCvNiNm5JCe7hjAQ
US
〰 your favorite internet coworker • work, life, home, money 〰 I'm Chloe! I'm in my 30s working as a product manager (prev. Discord, Google, Meta, TikTok, and startups). I live in LA, but used to live in SF, NY, and Taiwan. Welcome to my channel where I unleash my adulting diaries. I share about my career, daily life, personal finance, productivity, mental health, buying a house, long-term relationships, being the oldest immigrant daughter, and my Taiwanese-American identity. insta: https://www.instagram.com/chloe.shih tiktok: https://www.tiktok.com/@chloeshih twitter: https://twitter.com/colorsofchloe twitch: https://www.twitch.tv/chloeshih sponsor/business inquiries → business@colorsofchloe.com general inquiries → hello@colorsofchloe.com all opinions are my own and don't reflect my employers.
Followers
266.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers who create educational personal finance videos and have a background in software or are tech-forward. Ideal influencers should be knowledgeable in personal finance and technology."
This influencer covers a wide range of topics including personal finance and productivity, and has a tech-forward background. They are a good fit for the campaign.
#4
Humphrey Yang
Humphrey Yang
@UCFBpVaKCC0ajGps1vf0AgBg
US
Former Financial Advisor (Series 7, 66), Previously worked in Gaming. Explainers, Personal Finance, Reviews & More. My friends would ask me finance questions all the time, so I made this channel so I could send them videos answering those questions. I love explaining things simply, and making it fun and easy. This channel is great for beginners and intermediates who are looking to build wealth, learn how to keep their wealth, and get better with personal finance, budgeting, and investing. I also focus a lot of self improvement and productivity, so if you're into that - I hope you stick around! Business inquiries - please email: lexie@1stcollab.com carina@1stcollab.com
Followers
1.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers who create educational personal finance videos and have a background in software or are tech-forward. Ideal influencers should be knowledgeable in personal finance and technology."
This influencer has a strong focus on personal finance and simplifying complex topics, making them a good fit for the campaign. However, there is no clear indication of a tech-forward background.
#5
Amanda Wolfe | Personal Finance Education
Amanda Wolfe | Personal Finance Education
@shewolfeofwallstreet
United States
💸Helping you increase your financial literacy 📚Education: not advice 👇🏽Check out my free stuff🤩
Followers
303.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers who create educational personal finance videos and have a background in software or are tech-forward. Ideal influencers should be knowledgeable in personal finance and technology."
This influencer focuses on increasing financial literacy and education, aligning well with the brand's goals. However, there is no clear indication of a tech-forward background.
#6
Rask Australia
Rask Australia
@UCvOPFdkhCBIK2Y5QbDtOZXA
AU
Rask Australia is a home of free investment news, finance and investment education courses and loads more. Take a free investing course online at https://www.rask.com.au today!
Followers
27.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers who create educational personal finance videos and have a background in software or are tech-forward. Ideal influencers should be knowledgeable in personal finance and technology."
This influencer focuses on investment news and education, which aligns with the brand's goals. However, there is no clear indication of a tech-forward background.