Medical professionals or tech-savvy individuals in Tunisia, active on Instagram/Facebook/LinkedIn, with a focus on healthcare or technology.

Product Positioning

Med.tn is an e-health medical platform in Tunisia that facilitates online booking by connecting doctors with patients. In the existing market, this platform can be positioned as a convenient and efficient solution for healthcare access, especially in a region where digital health services are gaining traction. The platform can emphasize its role in improving healthcare accessibility and patient-doctor communication, positioning itself as a leader in the digital transformation of healthcare services in Tunisia.

Target Customers

The ideal customer profile for Med.tn includes:

• Tech-savvy individuals: People who are comfortable using digital platforms for various services, including healthcare.
• Busy professionals: Individuals who value time-saving solutions and prefer online booking to avoid long waiting times.
• Patients with chronic conditions: Those who require regular consultations and can benefit from the convenience of online appointments.
• Young adults and students: A demographic that is generally more open to using technology for everyday tasks, including healthcare.

Potential Influencer Matches

To effectively promote Med.tn, the following types of influencers could be considered:

• Healthcare professionals: Doctors or medical experts who can endorse the platform's credibility and reliability.
• Tech influencers: Individuals who focus on digital solutions and innovations, appealing to tech-savvy users.
• Lifestyle bloggers: Influencers who discuss work-life balance and time management, resonating with busy professionals.
• Health and wellness influencers: Those who focus on maintaining health and wellness, appealing to patients with chronic conditions.

Each type of influencer can reach different segments of the target audience, enhancing the platform's visibility and credibility.

Content Creation Ideas

• Educational content: Videos or articles explaining the benefits of online medical consultations and how to use the platform effectively.
• Testimonials and success stories: Sharing real-life experiences of patients and doctors who have benefited from using Med.tn.
• Interactive Q&A sessions: Live sessions with healthcare professionals addressing common health concerns and how Med.tn can assist.
• Behind-the-scenes content: Showcasing the technology and team behind the platform to build trust and transparency.

These content ideas can help engage the target audience, increase brand awareness, and potentially go viral by addressing common healthcare challenges and solutions.