Male influencers aged 25-40 in Bangalore, Karnataka, with a focus on automobiles or electric vehicles, active on YouTube and Instagram.

Product Positioning

The product in question is an electric auto rickshaw, which is positioned as an and-effective alternative to traditional auto rickshaws. In the existing market, this product can be positioned as a sustainable transportation solution that reduces fuel costs and emissions. The focus should be on the benefits of electric vehicles, such as lower operational costs, environmental impact, and modern technology features. Highlighting the ease of charging and the potential for government incentives or subsidies could also strengthen the product's appeal.

Target Customers

The ideal customer autoickshaw drivers in Bangalore who are open to adopting new technology and are looking to reduce their operational costs. These to be middle-aged, tech-sav and environmentally conscious. They may also be influenced by peer recommendations and are interested in test-driving new vehicles to experience the benefits firsthand.

Illustrative examples of target customers:

• A -oldickshaw driver who is concerned about rising fuel prices and is looking for a more economical option.
• A 40-year-old driver who wants to contribute to reducing pollution in Bangalore.
• A younger driver who is interested in the latest technology and wants to be among the first to adopt electric vehicles.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Local Automotive Enthusiasts: Influencers who around automobiles a in Karnataka. They can provide detailed reviews and test drives of the electric auto rickshaw, showcasing its benefits to potential customers.

• Eco-Friendly Lifestyleencers These influencers sustainable living and can highlight the environmental benefits of switching to electric vehicles. Their content can appeal to drivers who are environmentally conscious.

• Tech-Savvy Influencers: Influencers who focus on technology and innovation can demonstrate the advanced features of the electric auto rickshaw, appealing to drivers interested technology.

  Creation Ideas

• Test Drive Experiences: Create videos showcasing real auto rickshaw drivers taking test drives of vehicle, sharing and- Cost Comparison: costs of traditional auto rickshaws with electric ones, highlighting potential savings.

• Environmental Impact Stories: Share stories of how switching to electric auto rickshaws can contribute to reducing pollution in Bangalore, featuring testimonials from drivers who have made the switch.

• Q&A: Host live sessions with influencers where potential customers can ask questions about the electric auto rickshaw real-time-Scenes Content: Offer a glimpse into the manufacturing process of the electric auto rickshaw, emphasizing the technology and innovation involved.