The product in question is an electric makeup brush cleaner, branded as "Clean," which aims to simplify and expedite the makeup routine for women. This product can be positioned as a time-saving, hygienic, and efficient tool for makeup enthusiasts and professionals alike. Given its unique selling proposition of cleaning makeup brushes in seconds, it can be marketed as a must-have accessory for maintaining the quality and longevity of makeup brushes while ensuring a cleaner application process.
The ideal customer profile for this product includes:
Illustrative examples:
To effectively reach the target audience, the following types of influencers would be suitable:
To maximize the impact of the marketing campaign, consider the following content ideas:
By leveraging these content ideas and collaborating with the right influencers, the campaign can effectively reach and resonate with the target audience in North Macedonia.
Extracted from Campaign Brief & Market Analysis