MyInfluencer
Brief

"Influencers with an elegant yet urban vibe for a sustainable jewellery brand based in the UK"

Elegant yet urban sustainable jewellery influencers

Research Insight & Analysis

Product Positioning

The brand in question is a sustainable jewellery brand based in the UK. The key elements here are sustainability and elegance with an urban vibe. This positioning appeals to environmentally conscious consumers who value both style and ethical production. The brand can be positioned as a premium yet accessible option for those who want to make a fashion statement while supporting sustainable practices. Emphasizing the unique blend of elegance and urban chic can help differentiate the brand in a crowded market.

Target Customers

The ideal customer profile for this brand would include:

  • Eco-conscious Millennials and Gen Z: Individuals aged 18-35 who prioritize sustainability in their purchasing decisions.
  • Urban Professionals: Young professionals living in metropolitan areas who appreciate stylish and elegant accessories that complement their urban lifestyle.
  • Fashion Enthusiasts: People who follow fashion trends and are always on the lookout for unique, stylish pieces that make a statement.
  • Ethical Consumers: Customers who are willing to pay a premium for products that are ethically sourced and produced.

Illustrative Examples

  1. Sophie, 28, London: Works in a creative industry, follows fashion influencers on Instagram, and prefers brands that align with her values of sustainability and ethical production.
  2. James, 32, Manchester: A marketing professional who enjoys urban fashion and is conscious about the environmental impact of his purchases.
  3. Emma, 24, Bristol: A university student who is active on social media, follows eco-friendly brands, and loves to share her fashion finds with her followers.

Potential Influencer Matches

Types of Influencers

  1. Sustainable Fashion Influencers: These influencers focus on promoting eco-friendly and sustainable fashion brands. They can effectively communicate the brand's commitment to sustainability and attract like-minded followers.

  2. Urban Lifestyle Influencers: Influencers who showcase urban living, including fashion, food, and city life. They can highlight the brand's urban chic vibe and appeal to young professionals in metropolitan areas.

  3. Fashion Bloggers and Stylists: Influencers who are known for their fashion sense and styling tips. They can create elegant looks featuring the jewellery, appealing to fashion enthusiasts.

Specific Influencer Examples

  1. Sustainable Fashion Influencer: An influencer like Venetia La Manna, who is known for her focus on sustainable fashion and has a strong following in the UK.

  2. Urban Lifestyle Influencer: An influencer like Megan Ellaby, who combines urban lifestyle content with fashion, making her a great fit for promoting the brand's urban chic vibe.

  3. Fashion Blogger/Stylist: An influencer like Monikh Dale, who is known for her elegant fashion sense and can create stylish looks featuring the jewellery.

Content Creation Ideas

General Ideas

  1. Sustainable Fashion Hauls: Influencers can create videos or posts showcasing a haul of sustainable fashion items, including the jewellery, and discuss the importance of eco-friendly fashion.

  2. Urban Chic Lookbooks: Influencers can create lookbooks featuring the jewellery styled with urban chic outfits, perfect for city living.

Creative Ideas

  1. Behind-the-Scenes Content: Share behind-the-scenes content of how the jewellery is made, emphasizing the sustainable practices and ethical sourcing.

  2. Eco-Friendly Challenges: Collaborate with influencers to create eco-friendly challenges, such as a week of sustainable fashion, where they incorporate the jewellery into their daily outfits.

  3. Interactive Q&A Sessions: Host live Q&A sessions with influencers where they discuss sustainable fashion, answer questions from followers, and showcase the jewellery.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with eco-conscious consumers.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Elegant yet urban sustainable jewellery influencers
Campaign Objectives
Looking for UK-based influencers with an elegant yet urban vibe to promote a sustainable jewellery brand. Ideal influencers should be fashion-forward, environmentally conscious, and active on Instagram, TikTok, or YouTube. Content should highlight the brand's sustainable and stylish attributes.
Influencer Persona
Fashion-forward influencers who are environmentally conscious and have an elegant yet urban style. They should be based in the UK and active on Instagram, TikTok, or YouTube.
Content Themes
#SustainableFashion #UrbanElegance #EcoJewellery
#1
Maggie Nelson
Maggie Nelson
@poppyluclothing
United States
Hobby sewist. No commissions or special orders, just creating fun content and selling original pieces. PoppyLuClothing@gmail.com
Followers
539.8K
Macro Influencer
Engagement Rate
10.4%
Last Post
1 month ago
85%Match Score
Fit for"Elegant yet urban sustainable jewellery influencers"
This influencer focuses on sustainable fashion and has a strong following, making them a good candidate for the campaign. Their content style is urban and trendy, aligning well with the brand's desired aesthetic.
#2
Shaaru Terracotta Jewellery
Shaaru Terracotta Jewellery
@art_by_shaaru
India
Art by @shaaru_sri Every piece of Jewelry tells a story HANDMADE TERRACOTTTA JEWELLERY & SILK THREAD JEWELLERY 👉🏻shipping worldwide🌏 dm for orders💌
Followers
66.5K
Micro Influencer
Engagement Rate
0.9%
Last Post
1 month ago
80%Match Score
Fit for"Elegant yet urban sustainable jewellery influencers"
This influencer focuses on handmade jewellery, which aligns with the brand's focus on sustainable jewellery. Their content style is creative and could potentially integrate the brand's products well.
#3
Julia Shagal - Eco Jewellery Artist, Engagement & Wedding Rings
Julia Shagal - Eco Jewellery Artist, Engagement & Wedding Rings
@bijouxdechagall
United Kingdom
Bijoux de Chagall - soulfully handcrafted Sustainable Eco Jewellery pieces for all dreamers & creative minds!✨Order your unique piece👇here
Followers
7.1K
Micro Influencer
Engagement Rate
0.2%
Last Post
1 month ago
75%Match Score
Fit for"Elegant yet urban sustainable jewellery influencers"
This influencer focuses on sustainable eco-jewellery, aligning well with the brand's values. Their content style is elegant and creative, which matches the desired urban vibe. However, their follower count is relatively low, which may limit their reach.
#4
Lily Minilli
Lily Minilli
@lilyminilli
United Kingdom
DM to order Get £10 off your 1st order @mouldd_resin with code LILY10. Code LILY10 for 10% off @hemway.official
Followers
47.8K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Elegant yet urban sustainable jewellery influencers"
This influencer's focus on thrifted and sustainable fashion aligns well with the brand's values, and their content style appears to resonate with an urban audience. However, their location in the US may limit their relevance to a UK-based campaign. Overall, they are a strong candidate for collaboration.
#5
siena filippi
siena filippi
@simply.siena
United States
📍nyc thrifted fits & sustainable styling: @via.siena @thxitsthrifted.nyc 💌 siena@select.co my email: filippisiena@gmail.com
Followers
129.5K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Elegant yet urban sustainable jewellery influencers"
This influencer showcases thrifted fits and sustainable styling, aligning well with the brand's focus on sustainability and urban fashion. Their content style appears to resonate with the brand's desired elegant yet urban aesthetic, making them a suitable candidate for collaboration. However, their location in the US may limit their relevance to a UK-based campaign.
#6
Grace Mihalich / Philly mom and lifestyle blogger
Grace Mihalich / Philly mom and lifestyle blogger
@gracemihalich
United States
Mom life 📍Philly things to do Slow fashion, outfit repeating, and thrift shop lover Coach’s wife 🏀 Collabs and UGC gracemihalich@gmail.com
Followers
18.2K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Elegant yet urban sustainable jewellery influencers"
This influencer's focus on slow fashion and thrift shopping aligns with the brand's sustainable ethos. Their content style is relatable and urban, appealing to a similar audience, but their follower count is moderate, which may limit impact.