Elegant yet urban sustainable jewellery influencers

Product Positioning

The brand in question is a sustainable jewellery brand based in the UK. The key elements here are sustainability and elegance with an urban vibe. This positioning appeals to environmentally conscious consumers who value both style and ethical production. The brand can be positioned as a premium yet accessible option for those who want to make a fashion statement while supporting sustainable practices. Emphasizing the unique blend of elegance and urban chic can help differentiate the brand in a crowded market.

Target Customers

The ideal customer profile for this brand would include:

• Eco-conscious Millennials and Gen Z: Individuals aged 18-35 who prioritize sustainability in their purchasing decisions.
• Urban Professionals: Young professionals living in metropolitan areas who appreciate stylish and elegant accessories that complement their urban lifestyle.
• Fashion Enthusiasts: People who follow fashion trends and are always on the lookout for unique, stylish pieces that make a statement.
• Ethical Consumers: Customers who are willing to pay a premium for products that are ethically sourced and produced.

Illustrative Examples

1. Sophie, 28, London: Works in a creative industry, follows fashion influencers on Instagram, and prefers brands that align with her values of sustainability and ethical production.
2. James, 32, Manchester: A marketing professional who enjoys urban fashion and is conscious about the environmental impact of his purchases.
3. Emma, 24, Bristol: A university student who is active on social media, follows eco-friendly brands, and loves to share her fashion finds with her followers.

Potential Influencer Matches

Types of Influencers

1. Sustainable Fashion Influencers: These influencers focus on promoting eco-friendly and sustainable fashion brands. They can effectively communicate the brand's commitment to sustainability and attract like-minded followers.

2. Urban Lifestyle Influencers: Influencers who showcase urban living, including fashion, food, and city life. They can highlight the brand's urban chic vibe and appeal to young professionals in metropolitan areas.

3. Fashion Bloggers and Stylists: Influencers who are known for their fashion sense and styling tips. They can create elegant looks featuring the jewellery, appealing to fashion enthusiasts.

Specific Influencer Examples

1. Sustainable Fashion Influencer: An influencer like Venetia La Manna, who is known for her focus on sustainable fashion and has a strong following in the UK.

2. Urban Lifestyle Influencer: An influencer like Megan Ellaby, who combines urban lifestyle content with fashion, making her a great fit for promoting the brand's urban chic vibe.

3. Fashion Blogger/Stylist: An influencer like Monikh Dale, who is known for her elegant fashion sense and can create stylish looks featuring the jewellery.

Content Creation Ideas

General Ideas

1. Sustainable Fashion Hauls: Influencers can create videos or posts showcasing a haul of sustainable fashion items, including the jewellery, and discuss the importance of eco-friendly fashion.

2. Urban Chic Lookbooks: Influencers can create lookbooks featuring the jewellery styled with urban chic outfits, perfect for city living.

Creative Ideas

1. Behind-the-Scenes Content: Share behind-the-scenes content of how the jewellery is made, emphasizing the sustainable practices and ethical sourcing.

2. Eco-Friendly Challenges: Collaborate with influencers to create eco-friendly challenges, such as a week of sustainable fashion, where they incorporate the jewellery into their daily outfits.

3. Interactive Q&A Sessions: Host live Q&A sessions with influencers where they discuss sustainable fashion, answer questions from followers, and showcase the jewellery.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with eco-conscious consumers.