Lifestyle or cultural influencers who can create emotional content related to Diwali, focusing on family and cultural themes.

Product Positioning

Kalbavi Cashews, as a dry fruits brand, can position itself as a premium and healthy snack option, especially during festive seasons like Diwali. The brand can emphasize the quality, taste, and health benefits of its cashews, appealing to consumers looking for nutritious yet indulgent treats. By associating the product with the emotional and cultural significance of Diwali, Kalbavi Cashews can create a strong connection with consumers who value tradition and quality.

Target Customers

The ideal customer profile for Kalbavi Cashews includes:

• Health-conscious individuals: People who prioritize healthy eating and are looking for nutritious snack options.
• Festive shoppers: Consumers who purchase gifts and treats for Diwali celebrations, seeking premium and culturally relevant products.
• Food enthusiasts: Individuals who appreciate gourmet and high-quality food products.
• Families: Households that enjoy sharing snacks during festive occasions and value products that cater to all age groups.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Food and Nutrition Influencers: These influencers can highlight the health benefits and quality of Kalbavi Cashews, appealing to health-conscious individuals.
• Lifestyle and Festive Influencers: Influencers who focus on lifestyle and cultural content can create emotional narratives around Diwali, showcasing the brand as an integral part of the celebration.
• Family and Parenting Influencers: These influencers can demonstrate how Kalbavi Cashews can be a family-friendly snack option during festive gatherings.

Content Creation Ideas

• Emotional Storytelling: Create content that tells a heartwarming story of family and togetherness during Diwali, with Kalbavi Cashews as a central element of the celebration.

• Recipe Creations: Collaborate with influencers to develop unique recipes using Kalbavi Cashews, showcasing their versatility and appeal to food enthusiasts.

• Festive Gifting Ideas: Highlight Kalbavi Cashews as a premium gifting option for Diwali, with influencers sharing creative packaging and presentation ideas.

• Health and Wellness Tips: Partner with nutrition influencers to discuss the health benefits of cashews, positioning them as a guilt-free indulgence during the festive season.