Influencers who create emotional content related to Indian festivals, particularly Diwali, and have a strong presence on Instagram and YouTube.

Product Positioning

Kalbavi Cashews, as a dry fruits brand, can position itself as a premium and healthy snack option, especially during festive seasons like Diwali. The brand can emphasize the quality, taste, and health benefits of its cashews, appealing to consumers looking for nutritious yet indulgent treats. By associating the product with the emotional and familial aspects of Diwali, Kalbavi Cashews can create a strong emotional connection with its audience, positioning itself as a thoughtful gift choice for loved ones.

Target Customers

The ideal customer profile for Kalbavi Cashews would include:

• Health-conscious individuals: People who prioritize healthy eating and are looking for nutritious snack options.
• Gift buyers: Individuals seeking premium and thoughtful gifts for family and friends during Diwali.
• Food enthusiasts: Consumers who appreciate high-quality ingredients and gourmet food experiences.
• Families: Households that enjoy sharing snacks during festive gatherings.

Illustrative examples include a young professional buying healthy snacks for their office, a parent purchasing Diwali gifts for relatives, or a foodie exploring new premium snack options.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Health and wellness influencers: They can highlight the nutritional benefits of cashews and promote them as a healthy snack option.
• Lifestyle influencers: These influencers can create content around Diwali celebrations, showcasing Kalbavi Cashews as a premium gift choice.
• Food bloggers and chefs: They can develop recipes or snack ideas using cashews, appealing to food enthusiasts and families.
• Family-oriented influencers: They can share personal stories and experiences of celebrating Diwali with Kalbavi Cashews, resonating with family audiences.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Emotional storytelling: Create a series of short videos or posts that tell heartwarming stories of family reunions and celebrations during Diwali, with Kalbavi Cashews as a central element.
• Recipe collaborations: Partner with food influencers to develop unique Diwali recipes featuring cashews, such as sweets or savory dishes.
• Gift unboxing: Collaborate with lifestyle influencers to showcase the unboxing of beautifully packaged Kalbavi Cashews, emphasizing their suitability as a premium gift.
• Health benefits spotlight: Work with health influencers to create content that educates audiences on the nutritional advantages of cashews, positioning them as a guilt-free indulgence during the festive season.

These ideas can help Kalbavi Cashews create engaging and emotionally resonant content that connects with their target audience during Diwali.