Micro-influencers in New Haven, community-focused, active on Instagram/Facebook/TikTok, involved in education, creative arts, or social justice.

Product Positioning

The non-profit organization is positioned as a community-focused initiative aimed at empowering black individuals in New Haven, Connecticut. By offering a free youth program in the creative arts for middle schoolers and job training for under or unemployed black adults, the organization addresses both educational and economic empowerment. This dual approach can be positioned as a holistic community development effort, emphasizing creativity, skill-building, and economic self-sufficiency.

Target Customers

The ideal customer profile includes:

• Parents of Middle Schoolers: Particularly those interested in creative arts and looking for free educational opportunities for their children.
• Under or Unemployed Black Adults: Individuals seeking job training and skill development to improve their employment prospects.
• Community Supporters and Donors: People interested in supporting initiatives that empower black communities and promote educational and economic opportunities.

Illustrative examples include:

• A mother of a middle school student who is passionate about art and looking for extracurricular activities.
• A young adult who has recently lost their job and is seeking new skills to re-enter the workforce.
• A local business owner interested in supporting community initiatives through donations or partnerships.

Potential Influencer Matches

• Local Micro-Influencers: Individuals with a strong presence in the New Haven area who are known for supporting community initiatives and social causes. They can effectively reach local parents and adults seeking job training.

• Creative Arts Enthusiasts: Influencers who focus on creative education, particularly those who advocate for diversity and inclusion in the arts. They can attract parents and students interested in the arts program.

• Career and Personal Development Coaches: Influencers who specialize in career advice and personal development, especially those who focus on empowering black communities. They can engage adults looking for job training opportunities.

Content Creation Ideas

• Success Stories: Share testimonials and success stories from past participants of the youth program and job training initiatives. Highlight personal growth and achievements.

• Behind-the-Scenes Content: Offer a glimpse into the daily activities and workshops of the programs. This can include interviews with instructors and participants.

• Community Impact Features: Create content that showcases the broader impact of the non-profit on the local community, including partnerships and collaborations.

• Interactive Workshops: Host live sessions or webinars with influencers where they can engage with the audience, share tips, and discuss the importance of creative arts and job training.

• Creative Challenges: Launch a creative arts challenge on social media, encouraging middle schoolers to participate and share their work, with influencers acting as judges or mentors.