At THEA, we empower women by redefining femininity with our jewelry. Inspired by self-discovery and true essence, our design is based on ancestral wisdom and the vital force of the feminine world. We transform everyday moments into acts of nurturing and joyful self-expression, healing and beautifying. We use materials ranging from precious metals and stones to 3D printed resin. Each piece, created through sketching, CAD design and experimentation, unfolds our creativity into distinctive and evocative works.
Female influencers aged 18-45 who focus on fashion, jewelry, self-care, and empowerment. Active on Instagram, TikTok, and YouTube.
Research Insight & Analysis
Product Positioning
THEA's jewelry is positioned as a brand that empowers women by redefining femininity through unique and evocative designs. The brand emphasizes self-discovery, ancestral wisdom, and the vital force of the feminine world. The use of a variety of materials, including precious metals, stones, and 3D printed resin, highlights the brand's commitment to creativity and innovation. THEA's pieces are not just accessories but are meant to transform everyday moments into acts of nurturing and joyful self-expression, healing, and beautifying.
Target Customers
The ideal customer profile for THEA includes:
- Women seeking empowerment: Women who are looking for jewelry that symbolizes strength, self-discovery, and femininity.
- Fashion-forward individuals: Those who appreciate unique, creative, and distinctive jewelry pieces.
- Eco-conscious consumers: Customers who value sustainability and innovative materials like 3D printed resin.
- Spiritual and holistic lifestyle enthusiasts: Individuals who are drawn to the idea of jewelry inspired by ancestral wisdom and the vital force of the feminine world.
Illustrative examples:
- A 30-year-old professional woman who enjoys expressing her individuality through fashion and values pieces with a deeper meaning.
- A 25-year-old eco-conscious consumer who is interested in sustainable and innovative fashion.
- A 40-year-old holistic lifestyle coach who appreciates jewelry that aligns with her spiritual beliefs and practices.
Potential Influencer Matches
Fashion Influencers
- High-end fashion bloggers: Influencers who focus on luxury and unique fashion pieces. They can showcase THEA's jewelry as statement pieces that elevate any outfit.
- Sustainable fashion advocates: Influencers who promote eco-friendly and sustainable fashion. They can highlight THEA's use of innovative materials like 3D printed resin.
Lifestyle Influencers
- Holistic and wellness influencers: Those who focus on spiritual and holistic living. They can connect with the brand's emphasis on ancestral wisdom and the vital force of the feminine world.
- Empowerment and self-love advocates: Influencers who promote self-discovery, empowerment, and self-expression. They can resonate with THEA's mission to empower women through jewelry.
Social Media Platforms
- Instagram: Ideal for visual storytelling and showcasing the intricate designs of THEA's jewelry.
- YouTube: Great for in-depth reviews, styling tips, and behind-the-scenes content on the creation process.
- Pinterest: Perfect for sharing inspirational images and driving traffic to the brand's website.
Content Creation Ideas
General Ideas
- Styling Tips: Posts and videos on how to style THEA's jewelry for different occasions.
- Behind-the-Scenes: Content that showcases the design and creation process, highlighting the craftsmanship and creativity involved.
- Customer Testimonials: Sharing stories from customers about how THEA's jewelry has empowered them or transformed their everyday moments.
Creative Ideas
- Ancestral Wisdom Series: A series of posts or videos exploring the ancestral inspirations behind different pieces of jewelry.
- Empowerment Stories: Collaborations with influencers to share their personal stories
Curated Influencer List - Searching
