MyInfluencer
Brief

"seeking Youtube influencers related to energy industry, based in USA. And its auidence are most of their age more than 35. "

Energy industry YouTube influencers in the USA

Research Insight & Analysis

Product Positioning

The user's query is focused on finding YouTube influencers related to the energy industry, specifically targeting an audience in the USA aged 35 and above. This suggests that the product or service being promoted is likely related to the energy sector, which could include renewable energy solutions, energy-efficient products, or services aimed at reducing energy consumption.

To position the brand effectively in the market, it is essential to highlight the benefits and features that resonate with an older demographic. This could include emphasizing cost savings, environmental impact, reliability, and ease of use. The messaging should be clear, informative, and backed by data or testimonials to build trust and credibility.

Target Customers

The ideal customer profile for this campaign would be individuals aged 35 and above, residing in the USA, who are interested in the energy industry. These customers are likely to be homeowners, business owners, or professionals who are concerned about energy costs, sustainability, and environmental impact. They may also be interested in new technologies and innovations that can help them save money and reduce their carbon footprint.

Illustrative Examples:

  1. Homeowners: Middle-aged individuals who own their homes and are looking for ways to reduce their energy bills and make their homes more energy-efficient.
  2. Business Owners: Entrepreneurs and small business owners who want to implement energy-saving measures in their businesses to cut costs and promote sustainability.
  3. Professionals: Individuals working in the energy sector or related fields who are interested in staying updated on the latest trends and technologies.

Potential Influencer Matches

To reach the target customers effectively, the following types of influencers would be suitable:

  1. Energy Industry Experts: Influencers who have a background in the energy sector and can provide in-depth analysis, reviews, and insights on energy-related products and services. Their expertise will resonate with the target audience and build credibility.

  2. Home Improvement and DIY Influencers: Content creators who focus on home improvement, DIY projects, and energy-efficient solutions. They can demonstrate how the product or service can be integrated into everyday life, making it more relatable to homeowners.

  3. Sustainability Advocates: Influencers who promote sustainable living and environmental conservation. Their audience is likely to be interested in energy-saving solutions and the positive impact on the environment.

  4. Tech Reviewers: Influencers who review and discuss the latest technology and gadgets. They can highlight the innovative aspects of the product or service and appeal to tech-savvy individuals.

Content Creation Ideas

To create engaging and viral content, consider the following topics and ideas:

  1. Product Demonstrations: Detailed videos showcasing how the product or service works, its benefits, and real-life applications. Include before-and-after scenarios to highlight the impact.

  2. Customer Testimonials: Interviews or testimonials from satisfied customers who have experienced significant benefits from using the product or service. This adds authenticity and builds trust.

  3. Energy-Saving Tips: Educational content that provides practical tips and advice on how to save energy and reduce costs. This positions the brand as a helpful resource.

  4. Behind-the-Scenes: Videos that take viewers behind the scenes of the product development process, including interviews with the team and insights into the technology used.

  5. Collaborations and Challenges: Partner with influencers to create challenges or collaborative content that encourages audience participation and engagement. For example, a "30-Day Energy Saving Challenge" where viewers implement energy-saving tips and share their progress.

By leveraging these content ideas and collaborating with the right influencers, the campaign can effectively reach and engage the target audience, driving awareness and interest in the energy-related product or service.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Energy industry YouTube influencers in the USA
Campaign Objectives
Seeking YouTube influencers based in the USA who create content related to the energy industry. The ideal influencers should have an audience primarily aged 35 and older. Content should focus on topics such as renewable energy, energy efficiency, and industry trends.
Influencer Persona
YouTube influencers who specialize in the energy industry, based in the USA, with an audience primarily aged 35 and older. They should create content on topics like renewable energy, energy efficiency, and industry trends.
Content Themes
#EnergyIndustry #RenewableEnergy #EnergyEfficiency
#1
NRDC
NRDC
@UCNia_X3a7HLxBSN-z57UGQw
US
Videos from the Natural Resources Defense Council, a national, 501(c)(3) nonprofit organization of scientists, lawyers and environmental specialists and more than 2 million members and online activists, and our affiliate the NRDC Action Fund. We're dedicated to protecting public health and the environment -- to solving environmental and economic challenges like moving America beyond oil, solving global warming, protecting our families from toxic chemicals, reviving the world's oceans, and saving wild places.
Followers
26.5K
Micro Influencer
Engagement Rate
0.2%
Last Post
8 months ago
55%Match Score
Fit for"Seeking YouTube influencers based in the USA who create content related to the energy industry. The ideal influencers should have an audience primarily aged 35 and older. Content should focus on topics such as renewable energy, energy efficiency, and industry trends."
This YouTube channel focuses on environmental protection and public health, which aligns with the brand's values. However, the location is unspecified and the content is broader than the energy industry.
#2
Utilita Energy
Utilita Energy
@UCFSJXbyyeTgPCdmro0Obodw
GB
Founded in 2003, Utilita is the UK’s leading Smart PAYG energy company today, specialising in innovative technology that puts its customers in better control of their energy usage than ever before. After installing a free Smart Meter in the customer’s home or garage, each customer is given a small In-Home Display (IHD), which shows in real-time what energy their home is using. The free and multi-award-winning ‘MyUtilita’ app also provides energy usage data as well as other features such as ‘instant top-ups’ and ‘power up’ which is a small interest free-loan, which comes in handy when payday is just around the corner. Utilita has more than quadrupled in size since 2015 from 180,000 to around 800,000 households and businesses across the UK.
Followers
18.2K
Micro Influencer
Engagement Rate
0.0%
Last Post
2 months ago
50%Match Score
Fit for"Seeking YouTube influencers based in the USA who create content related to the energy industry. The ideal influencers should have an audience primarily aged 35 and older. Content should focus on topics such as renewable energy, energy efficiency, and industry trends."
This YouTube channel is related to smart energy solutions and is based in the UK. While the content aligns with the brand's focus, the location does not match the brand's requirements.
#3
Abdulhamid Madarati
Abdulhamid Madarati
@UCdC5q0qe5xHjdZ4UHqyxPWA
TR
MA. Architect with +5 years of work experience in parametric and computational design. The projects achieved range from large scale Architectural design , building energy optimization , urban planning, to small scale industrial design. Took part in different international projects, Residential houses in USA, Australia, Germany and Singapore. Mosque projects in Virginia USA , Turkey and Algeria.  Educational attainments at; Bauhaus University - Weimar, Istanbul Technical University, Fatih Sultan Mehmet University.
Followers
2.4K
Micro Influencer
Engagement Rate
2.4%
Last Post
9 months ago
50%Match Score
Fit for"Seeking YouTube influencers based in the USA who create content related to the energy industry. The ideal influencers should have an audience primarily aged 35 and older. Content should focus on topics such as renewable energy, energy efficiency, and industry trends."
This influencer is an architect with experience in building energy optimization, which aligns with the brand's focus on energy efficiency. However, they are based in Turkey, not the USA.
#4
Just Have a Think
Just Have a Think
@UCRBwLPbXGsI2cJe9W1zfSjQ
GB
This channel seeks to understand the issues that face our civilisation in the 21st Century and focusses on the potential solutions that will save as many lives as possible and hopefully bring about a greater level of equality in the world. The channel is not a debating forum about whether Human Induced Climate Change is a real phenomenon or not. If that's what you're after then I can highly recommend chat forums on Social Media, where people on both sides of the argument go round and round in circles achieving precisely nothing at all. That is a mug's game. And it's not my game. Anyway, outside of those caveats, I do try to keep it light and humorous wherever possible, so I hope you enjoy the content. Oh..and me... Dave Borlace. Born 1969. BSc in Technology from the Open University in the UK. After a 30 year career in People and Project Management, I now work full time on the channel thanks to the amazing folks who support me on Patreon http://www.patreon.com/justhaveathink
Followers
575.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Seeking YouTube influencers based in the USA who create content related to the energy industry. The ideal influencers should have an audience primarily aged 35 and older. Content should focus on topics such as renewable energy, energy efficiency, and industry trends."
This YouTube channel focuses on climate change solutions and has a significant following. However, the location is in the UK, not the USA.
#5
MrDrewScott
MrDrewScott
@mrdrewscott
US
Bearded half of the Property Brothers. Family. Home. Laughs.
Followers
1.4M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
45%Match Score
Fit for"Seeking YouTube influencers based in the USA who create content related to the energy industry. The ideal influencers should have an audience primarily aged 35 and older. Content should focus on topics such as renewable energy, energy efficiency, and industry trends."
This TikTok influencer focuses on energy efficiency and sustainability, which aligns with the brand's content ideas. However, they are not on YouTube and their location is unspecified.
#6
HouseholdEssentialsShop
HouseholdEssentialsShop
@wuwushe
KR
Practical essentials, daily must-haves. All here!
Followers
2.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
45%Match Score
Fit for"Seeking YouTube influencers based in the USA who create content related to the energy industry. The ideal influencers should have an audience primarily aged 35 and older. Content should focus on topics such as renewable energy, energy efficiency, and industry trends."
This TikTok influencer focuses on energy efficiency and smart technology, which aligns with the brand's content ideas. However, they are not on YouTube and their location is unspecified.