Product Positioning
The product is an English course class targeting teens and children, positioned as an educational service in Bali, Indonesia. The brand can be positioned as a fun and engaging learning experience that combines language skills with cultural exposure. Emphasizing the benefits of learning English in a vibrant and diverse environment like Bali can attract both local and international students. Highlighting unique teaching methods, such as interactive sessions or cultural immersion activities, can differentiate the brand from other language courses.
Target Customers
The ideal customer profile includes:
- Local Teens and Children: Young learners in Bali who are looking to improve their English skills for academic and personal growth.
- Expatriate Families: Families living in Bali who want their children to learn English in a structured environment.
- Tourists and Short-term Residents: Visitors who are staying in Bali for an extended period and want their children to learn English during their stay.
Illustrative examples include a local high school student preparing for international exams, an expatriate child needing to improve their English for school, and a tourist family looking for educational activities for their children.
Potential Influencer Matches
- Local Micro-Influencers: Influencers based in Bali who focus on education, parenting, or lifestyle content. They can reach local families and expatriates interested in educational opportunities for their children.
- Teen Influencers: Young influencers who can relate to the target age group and share their own learning experiences. They can engage with teens directly and make learning English appealing.
- Family and Parenting Influencers: Influencers who focus on family life and parenting tips. They can effectively communicate the benefits of the English course to parents looking for educational activities for their children.
Content Creation Ideas
- Interactive Learning Sessions: Videos or live streams of fun and interactive English lessons, showcasing the unique teaching methods and engaging activities.
- Cultural Immersion Stories: Content that highlights how learning English in Bali offers cultural experiences, such as visits to local landmarks or participation in cultural events.
- Student Testimonials: Stories and testimonials from current students sharing their progress and experiences, providing social proof and encouraging others to join.
- Parent Reviews: Content featuring parents discussing the positive impact of the course on their children's language skills and overall development.
These content ideas can help create a strong online presence and attract the target audience by showcasing the unique aspects of the English course.