The product or service being promoted is likely related to the English language, possibly an educational service, language learning app, or English-speaking community in Osaka. Positioning this product in the market involves highlighting its unique benefits as improving English proficiency, offering cultural exchange opportunities, or providing a platform for English speakers to connect in Osaka. Emphasizing the local relevance and the quality of the service can help differentiate it from other similar offerings.
The ideal customer profile includes:
Illustrative examples:
These influencers can provide valuable content related to language learning tips, exam preparation, and cultural insights. They can reach students and professionals looking to improve their English skills.
Influencers who focus on lifestyle and travel can attract expats and foreign residents. They can share experiences about living in Osaka, cultural integration, and language learning journeys.
Local personalities who are proficient in English and have a significant following can help bridge the gap between local residents and the expat community. They can promote the product through personal endorsements and relatable content.
University students with a strong social media presence can connect with their peers and share their experiences with the product, making it appealing to the younger demographic.
By leveraging these strategies, the brand can effectively reach its target audience and create engaging, impactful content that resonates with both local residents and the expat community in Osaka.
Extracted from Campaign Brief & Market Analysis