Entrepreneurial and business influencers aged 25-45, active on LinkedIn, Twitter, and YouTube, creating content on productivity, business management, and technology.

Product Positioning

Mem is an AI-powered tool designed to serve as a second brain for entrepreneurs, business leaders, and executives. It automatically organizes information, making it easier to save and retrieve important documents, emails, and meeting notes. The product's key features include AI-enhanced information handling, instant access to knowledge, and the elimination of manual note-sifting. In the existing market, Mem can be positioned as a cutting-edge productivity tool that leverages AI to streamline information management, thereby enhancing efficiency and decision-making for busy professionals.

Target Customers

The ideal customer profile for Mem includes:

• Entrepreneurs: Individuals who run their own businesses and need to manage a plethora of information efficiently.
• Business Leaders: Executives and managers who oversee teams and projects, requiring quick access to critical information.
• Executives: High-level professionals who need to stay organized and make informed decisions based on readily available data.

Illustrative Examples

1. Startup Founders: Individuals who are juggling multiple roles and need a reliable system to keep track of various business aspects.
2. Corporate Managers: Professionals who manage teams and projects and need to ensure that all relevant information is easily accessible.
3. C-Suite Executives: High-ranking officials who require instant access to strategic information to make timely decisions.

Potential Influencer Matches

Types of Influencers

1. Entrepreneurial Influencers: These influencers often share tips, tools, and strategies for running a successful business. They can demonstrate how Mem can streamline their workflow.
2. Productivity Gurus: Influencers who focus on productivity hacks and tools. They can showcase how Mem enhances efficiency and organization.
3. Tech Reviewers: Influencers who review the latest tech products and software. They can provide in-depth reviews of Mem's features and benefits.
4. Business Coaches: Influencers who offer advice and coaching for business growth. They can highlight how Mem can be a valuable tool for their audience.

How Each Type Reaches Target Customers

• Entrepreneurial Influencers: Their audience consists of aspiring and established entrepreneurs who are likely to benefit from Mem's features.
• Productivity Gurus: Their followers are always on the lookout for tools that can make them more efficient, making Mem a perfect fit.
• Tech Reviewers: Their detailed reviews can attract tech-savvy professionals interested in innovative solutions.
• Business Coaches: Their audience includes business leaders and executives who can leverage Mem to improve their organizational skills.

Content Creation Ideas

General Ideas

1. Tutorial Videos: Step-by-step guides on how to use Mem's features effectively.
2. Case Studies: Real-life examples of how Mem has helped businesses improve their productivity.
3. Webinars: Live sessions where influencers discuss the benefits of Mem and answer audience questions.

Creative Ideas

1. Day-in-the-Life Vlogs: Influencers can show how they use Mem throughout their day to stay organized and efficient.
2. Before-and-After Comparisons: Demonstrate the difference in productivity and organization before and after using Mem.
3. Collaborative Challenges: Partner with multiple influencers to create a challenge where they use Mem to achieve specific business goals, sharing their progress and results.

By leveraging these strategies, Mem can effectively grow brand awareness and drive engagement through targeted influencer partnerships.