Influencers who are experienced entrepreneurs or business coaches, creating content on how to start and grow a business. They should have a strong presence on platforms like YouTube, Instagram, or TikTok, and regularly share tips, tutorials, and motivational content related to entrepreneurship.

Product Positioning

The user's query is focused on finding influencers who teach entrepreneurship and how to start a first business. This suggests that the product or service being promoted is likely related to entrepreneurship education, business coaching, or resources for new entrepreneurs. The brand can be positioned as a valuable resource for aspiring entrepreneurs, offering practical advice, tools, and inspiration to help them launch their first business successfully.

Target Customers

The ideal customer profile for this product would be:

• Aspiring Entrepreneurs: Individuals who are interested in starting their own business but may lack the knowledge or confidence to take the first step.
• Young Professionals: People in their early to mid-career stages who are considering a shift to entrepreneurship.
• Students and Recent Graduates: Individuals who are finishing their education and are exploring entrepreneurial opportunities as a career path.
• Side Hustlers: People who are currently employed but are looking to start a business on the side.

Illustrative examples:

• A 25-year-old marketing professional who wants to start a digital marketing agency.
• A recent college graduate with a degree in business administration looking to launch a tech startup.
• A 30-year-old software engineer interested in creating a mobile app as a side project.

Potential Influencer Matches

Types of Influencers

1. Entrepreneurship Coaches and Mentors: Influencers who specialize in providing guidance and mentorship to new entrepreneurs. They often share tips, strategies, and personal experiences on how to start and grow a business.

   • Example: An influencer who offers online courses and webinars on business planning and execution.

2. Successful Entrepreneurs: Individuals who have successfully started and scaled their own businesses. They can share their journey, challenges, and successes to inspire and educate aspiring entrepreneurs.

   • Example: A founder of a successful startup who shares behind-the-scenes content and business advice.

3. Business Educators and Authors: Influencers who have written books or created educational content on entrepreneurship. They often have a strong following of individuals interested in learning about business.

   • Example: An author of a best-selling book on entrepreneurship who also runs a popular YouTube channel.

4. Motivational Speakers: Influencers who focus on personal development and motivation, often with a strong emphasis on entrepreneurship and achieving business goals.

   • Example: A motivational speaker who conducts seminars and workshops on entrepreneurial mindset and success.

How Each Type Reaches Target Customers

• Entrepreneurship Coaches and Mentors: They provide actionable advice and step-by-step guides, making them ideal for individuals who need practical help to start their business.
• Successful Entrepreneurs: Their real-life success stories and experiences resonate with aspiring entrepreneurs, providing both inspiration and practical insights.
• Business Educators and Authors: Their educational content is valuable for those who prefer structured learning and in-depth knowledge.
• Motivational Speakers: They help build the confidence and mindset needed to take the entrepreneurial leap, appealing to those who need motivation and encouragement.

Content Creation Ideas

General Ideas

1. How-To Guides: Step-by-step guides on various aspects of starting a business, such as creating a business plan, securing funding, and marketing strategies.
2. Success Stories: Interviews or case studies of successful entrepreneurs sharing their journey and key lessons learned.
3. Q&A Sessions: Live or recorded Q&A sessions where influencers answer common questions from aspiring entrepreneurs.

Creative Ideas

1. Business Challenges: A series of challenges where participants follow a structured plan to start their business within a specific timeframe, with influencers providing guidance and support.
2. Behind-the-Scenes Content: Influencers share their daily routines, decision-making processes, and problem-solving strategies in their own businesses.
3. Interactive Webinars: Webinars that include interactive elements such as polls, quizzes, and live feedback to engage the audience and provide personalized advice.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach and inspire its target audience of aspiring entrepreneurs.