The query is about finding nano and micro influencers for ERP software and IT business in India. ERP (Enterprise Resource Planning) software is a comprehensive suite of integrated applications that help businesses manage their core processes. In the context of the Indian market, ERP software can be positioned as a solution for small to medium-sized enterprises (SMEs) looking to streamline their operations, improve efficiency, and gain better insights into their business processes.
Given the competitive landscape of the IT business in India, the ERP software can be positioned as a cost-effective, scalable, and user-friendly solution tailored to the unique needs of Indian SMEs. Highlighting features such as local language support, compliance with Indian regulations, and integration with popular Indian business tools can further enhance its appeal.
The ideal customer profile for ERP software in India would include:
Illustrative examples:
By leveraging the reach and influence of nano and micro influencers, the ERP software can effectively target its ideal customers and build a strong presence in the Indian market.
Extracted from Campaign Brief & Market Analysis