Food activists, chef content creators, aged 25-45, any gender, active on Instagram/YouTube.

Product Positioning

The brand can be positioned as a premium, ethically sourced ice cream option that appeals to socially conscious consumers. Emphasizing the fair trade aspect and the quality of ingredients can differentiate the product in a crowded market. Highlighting the unique flavors and artisanal production methods can attract consumers looking for gourmet experiences. Additionally, aligning the brand with sustainability and ethical practices can resonate with a growing demographic that prioritizes these values in their purchasing decisions.

Target Customers

The ideal customer profile includes:

• Health-Conscious Consumers: Individuals who prioritize high-quality, natural ingredients and are willing to pay a premium for products that align with their health values.

• Ethical Consumers: Shoppers who actively seek out fair trade and ethically sourced products, often motivated by social and environmental concerns.

• Food Enthusiasts: People who enjoy gourmet food experiences, including foodies and culinary adventurers who appreciate unique flavors and artisanal craftsmanship.

• Millennials and Gen Z: Younger consumers who are more likely to engage with brands that have a strong ethical stance and are active on social media platforms.

Potential Influencer Matches

1. Food Activists: These influencers advocate for sustainable and ethical food practices. They can effectively communicate the brand's values and reach an audience that is already interested in fair trade and ethical consumption.

2. Chef Content Creators: Professional chefs or culinary influencers can showcase the product in creative recipes, emphasizing its premium quality and unique flavors. Their authority in the kitchen can lend credibility to the brand.

3. Lifestyle Influencers: Influencers who focus on sustainable living and ethical consumerism can help position the ice cream as a must-have for socially conscious consumers. They can integrate the product into their daily lives, showcasing it as a treat that aligns with their values.

4. Food Bloggers: Bloggers who specialize in gourmet food or dessert recipes can create engaging content that highlights the product's unique attributes, reaching a dedicated audience of food lovers.

Content Creation Ideas

• Behind-the-Scenes Videos: Show the ice cream-making process, highlighting the sourcing of ingredients and the ethical practices involved. This transparency can build trust and interest.

• Flavor Pairing Guides: Create content that suggests unique pairings with the ice cream, such as desserts, beverages, or even savory dishes, appealing to food enthusiasts.

• User-Generated Content Campaigns: Encourage customers to share their own recipes or experiences with the ice cream on social media, fostering community engagement and organic promotion.

• Sustainability Stories: Share stories about the farmers and communities involved in the sourcing of ingredients, emphasizing the impact of fair trade practices.

• Seasonal Promotions: Develop limited-edition flavors that align with holidays or events, creating buzz and urgency around the product.

These content ideas can help engage the target audience, promote the brand's values, and encourage sharing, increasing the potential for viral reach.