Engaging and creative influencers in entertainment/lifestyle niche, strong presence on Instagram/TikTok.

Product Positioning

To effectively position the brand in the market, it is essential to highlight the unique aspects of the event entertainment offerings, particularly focusing on drinks and costumes. The brand can be positioned as a provider of immersive and engaging experiences that enhance social gatherings, parties, or events. Emphasizing the quality and creativity of the drinks, along with the uniqueness and appeal of the costumes, can attract a diverse audience looking for memorable experiences.

For new products, consider aligning with current trends in experiential marketing, where consumers seek not just products but experiences that they can share on social media. This could involve creating themed events or collaborations with local artists to design exclusive costumes or signature drinks.

Target Customers

The ideal customer profile for this campaign includes:

• Event Planners: Professionals looking for unique entertainment options for corporate events, weddings, or private parties.

• Social Media Influencers: Individuals who frequently host events and share their experiences online, seeking to enhance their gatherings with distinctive entertainment.

• Young Adults (Ages 21-35): This demographic often seeks out fun and engaging experiences, particularly in social settings, and is likely to share their experiences on social media.

• Families: Parents looking for entertainment options for children's parties or family gatherings, particularly those that include costume themes.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase the event entertainment in a relatable manner, sharing their experiences with drinks and costumes at various events, thus appealing to a broad audience.

• Event Planners and Coordinators: Influencers who specialize in event planning can provide credibility and reach to potential customers looking for professional recommendations.

• Costume Designers and Creators: Collaborating with influencers in the costume design space can highlight the uniqueness of the offerings and attract customers interested in themed events.

• Food and Beverage Influencers: These influencers can focus on the drink aspect, creating engaging content around the cocktails or beverages offered, appealing to those interested in culinary experiences.

Content Creation Ideas

To align with the brand and create engaging content, consider the following ideas:

• Behind-the-Scenes Videos: Show the process of creating unique drinks and costumes, providing a glimpse into the creativity and effort involved.

• Themed Event Highlights: Create content around specific themes (e.g., Halloween, masquerade) showcasing how the drinks and costumes enhance the overall experience.

• User-Generated Content Campaigns: Encourage customers to share their experiences using a specific hashtag, showcasing their events featuring the brand's offerings.

• Interactive Polls and Quizzes: Engage the audience by creating fun polls or quizzes related to event themes, drinks, or costume choices, encouraging participation and sharing.

• Collaborative Events: Partner with influencers to host live events or virtual gatherings, where they can showcase the products in action, creating real-time engagement with their followers.