Micro and macro influencers based in Europe with a focus on lifestyle, everyday products, and consumer goods.

Product Positioning

The product is described as an "everyday product" launched on Kickstarter. Given that it is an everyday product, it likely has broad appeal and utility. To position this product effectively in the market, it should be presented as a solution to common, daily problems or needs. Emphasize its practicality, convenience, and any unique features that set it apart from similar products. Highlighting user testimonials and real-life applications can also help build credibility and interest.

Target Customers

The ideal customer profile for an everyday product would be broad but can be segmented based on specific use cases. Here are a few illustrative examples:

• Busy Professionals: Individuals who value convenience and efficiency in their daily routines.
• Families: Parents looking for products that simplify household tasks or improve family life.
• Students: Young adults who need practical and affordable solutions for their daily needs.
• Elderly: Older adults who appreciate products that make everyday tasks easier and more manageable.

Potential Influencer Matches

To effectively reach these target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers cover a wide range of topics related to daily living, including home organization, productivity, and personal care. They can demonstrate how the product fits seamlessly into everyday life.
• Family and Parenting Influencers: These influencers have a strong following among parents and families. They can showcase how the product benefits family life and simplifies household tasks.
• Tech and Gadget Reviewers: If the product has any innovative features or technology, tech reviewers can provide in-depth reviews and highlight its unique aspects.
• Student and Young Adult Influencers: These influencers can reach a younger audience, demonstrating how the product can be useful in a student’s daily routine.
• Senior Lifestyle Influencers: Influencers who focus on the elderly demographic can show how the product can make everyday tasks easier for older adults.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Unboxing and First Impressions: Influencers can create unboxing videos to share their initial thoughts and excitement about the product.
• Day-in-the-Life: Influencers can incorporate the product into their daily routines, showing practical uses and benefits.
• Before and After: Demonstrating the difference the product makes in everyday tasks or situations.
• User Testimonials: Sharing stories and feedback from real users to build credibility and trust.
• Challenges and Giveaways: Engaging the audience with fun challenges or giveaways to increase visibility and engagement.
• How-To Guides: Step-by-step tutorials on how to use the product effectively.

By leveraging these strategies, the product can gain significant traction and reach a wide audience across Europe.