Tech enthusiasts, lifestyle bloggers, fashion influencers, and gadget reviewers who are active on Instagram, TikTok, and YouTube.

Product Positioning

The product in question is exotic wood veneer phone cases with custom and in-stock engravings. This product can be positioned as a premium, stylish, and personalized accessory for smartphones. The unique selling points (USPs) include the use of exotic wood, which adds a touch of luxury and uniqueness, and the option for custom engravings, which allows for personalization. This product can appeal to consumers who value aesthetics, craftsmanship, and individuality in their accessories.

Target Customers

The ideal customer profile for this product includes:

• Tech Enthusiasts: Individuals who are passionate about their gadgets and are willing to invest in high-quality accessories.
• Fashion-Conscious Consumers: People who pay attention to style and trends and want their phone cases to reflect their personal style.
• Gift Shoppers: Customers looking for unique and personalized gifts for friends and family.
• Eco-Conscious Buyers: Consumers who prefer sustainable and natural materials over plastic or synthetic options.

Illustrative examples:

• A young professional in their late 20s who enjoys customizing their tech gadgets to match their personal style.
• A middle-aged individual looking for a unique and thoughtful gift for a loved one.
• An eco-conscious college student who prefers natural materials and unique designs.

Potential Influencer Matches

Tech Reviewers

Tech influencers who review gadgets and accessories can highlight the quality, craftsmanship, and functionality of the phone cases. Their audience trusts their opinions on tech-related products.

Fashion and Lifestyle Bloggers

Influencers in the fashion and lifestyle space can showcase the phone cases as stylish accessories that complement various outfits and personal styles. Their followers are likely to be interested in trendy and unique products.

Eco-Friendly Influencers

Influencers who focus on sustainability and eco-friendly products can emphasize the use of natural materials and the environmental benefits of choosing wood veneer over plastic.

Gift Guides and DIY Creators

Influencers who create content around gift ideas and DIY projects can feature the custom engravings and personalization options, appealing to their audience looking for unique and thoughtful gifts.

Content Creation Ideas

Product Reviews and Unboxings

Influencers can create detailed reviews and unboxing videos to showcase the quality, design, and features of the phone cases. This content can help build trust and interest among potential customers.

Style and Outfit Integration

Fashion influencers can create posts and videos showing how the phone cases complement different outfits and styles. This can include "What's in my bag?" videos or flat lay photos featuring the phone case as a key accessory.

Customization Showcases

Influencers can demonstrate the customization process, from choosing the wood veneer to selecting and engraving a design. This can highlight the personalization aspect and make the product more appealing.

Eco-Friendly Lifestyle Content

Eco-conscious influencers can create content around sustainable living, featuring the phone cases as an eco-friendly alternative to plastic cases. This can include discussions on the benefits of using natural materials and reducing plastic waste.

Gift Guides and Holiday Promotions

Influencers can include the phone cases in gift guides, especially around holidays and special occasions. This can attract customers looking for unique and personalized gifts.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving interest and sales for the exotic wood veneer phone cases.