Fashion and lifestyle influencers based in Ludhiana who have a strong focus on eyewear trends.

Product Positioning

The eyewear business in Ludhiana can be positioned as a stylish, high-quality, and affordable option for both prescription glasses and fashion eyewear. Given Ludhiana's reputation as an industrial and commercial hub, the brand can leverage the city's dynamic and fashion-forward population. Emphasizing local craftsmanship, innovative designs, and the latest trends in eyewear can help the brand stand out in the market.

Target Customers

The ideal customer profile for the eyewear business in Ludhiana includes:

• Young Professionals: Individuals aged 25-40 who are fashion-conscious and seek stylish yet functional eyewear for daily use.
• Students: College and university students who are looking for trendy and affordable eyewear options.
• Fashion Enthusiasts: People who follow the latest fashion trends and are willing to invest in unique and stylish eyewear pieces.
• Local Residents: Residents of Ludhiana who prefer supporting local businesses and appreciate high-quality, locally-made products.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Fashion Influencers

Fashion influencers who focus on the latest trends and styles can showcase the eyewear as a must-have accessory. They can create lookbooks, styling tips, and fashion hauls featuring the eyewear.

Lifestyle Influencers

Lifestyle influencers who share their daily routines, personal style, and experiences can integrate the eyewear into their content, highlighting its practicality and style.

Local Influencers

Influencers based in Ludhiana or with a strong local following can help build a connection with the local audience. They can emphasize the local craftsmanship and the brand's commitment to the community.

Health and Wellness Influencers

Influencers who focus on eye health, wellness, and self-care can promote the prescription eyewear, discussing the importance of eye health and the benefits of using high-quality lenses.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

Fashion and Styling Tips

• "Top 5 Eyewear Trends for This Season"
• "How to Style Your Outfits with Trendy Eyewear"
• "Day-to-Night Looks with Versatile Eyewear"

Behind-the-Scenes

• "A Day in the Life of an Eyewear Designer"
• "The Craftsmanship Behind Our Eyewear: A Tour of Our Workshop"
• "Meet the Team: The Faces Behind Our Brand"

Customer Stories

• "Real Customers, Real Stories: How Our Eyewear Changed Their Look"
• "Customer Reviews: Why They Love Our Eyewear"

Health and Wellness

• "The Importance of Regular Eye Check-Ups"
• "How to Choose the Right Prescription Glasses for Your Needs"
• "Tips for Maintaining Healthy Eyes"

Local Community Engagement

• "Supporting Local: Our Commitment to Ludhiana"
• "Collaborations with Local Artists and Designers"
• "Events and Pop-Ups: Join Us in Ludhiana"

By leveraging these content ideas and collaborating with the right influencers, the eyewear business in Ludhiana can effectively reach and engage its target audience, building a strong and loyal customer base.