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Brief

"im looking for INSTAGRAM influencer from USA with mostly usa audience, between 30k - 300K followers on INSTAGRAM that talks about FAMILY, kids, cooking, house gadgets tools"

im looking for INSTAGRAM influencer from USA with mostly usa audience, between 30k - 300K followers on INSTAGRAM that talks about FAMILY, kids, cooking, house gadgets tools

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on family-oriented products, including topics like family life, kids, cooking, and house gadgets/tools. These products can be positioned as essential and practical solutions for everyday family needs. The brand can emphasize convenience, safety, and enhancing family time, which are key selling points for this market segment.

Target Customers

The ideal customer profile for these products would be:

  • Parents: Primarily mothers and fathers who are looking for ways to improve their family life, manage household tasks more efficiently, and find new cooking ideas.
  • Age Group: Typically between 25-45 years old.
  • Location: Based in the USA.
  • Interests: Family activities, parenting tips, home improvement, cooking, and child development.

Illustrative examples:

  1. A 35-year-old mother of two who is always on the lookout for new recipes and kitchen gadgets to make meal prep easier.
  2. A 40-year-old father who enjoys DIY home improvement projects and is interested in tools that can help him with these tasks.
  3. A 30-year-old parent who is focused on finding educational toys and activities for their young children.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  1. Parenting Influencers: These influencers share content about their family life, parenting tips, and child-related products. They can effectively reach parents who are looking for advice and product recommendations.
  2. Cooking Influencers: Influencers who focus on family-friendly recipes and kitchen gadgets. They can attract parents who are interested in cooking and meal planning.
  3. Home Improvement Influencers: Influencers who share DIY projects, home organization tips, and reviews of household tools. They can appeal to parents who enjoy improving their living spaces.
  4. Lifestyle Influencers: Influencers who cover a broad range of topics, including family, home, and cooking. They can reach a diverse audience of parents interested in various aspects of family life.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  1. Family Cooking Challenges: Influencers can create fun cooking challenges involving their kids, showcasing the use of specific kitchen gadgets or tools.
  2. Day-in-the-Life Vlogs: Influencers can share a day in their life, highlighting how they use various household gadgets and tools to manage their daily routines.
  3. DIY Home Projects: Influencers can demonstrate simple DIY projects that parents can do with their kids, using specific tools or gadgets.
  4. Parenting Tips and Hacks: Influencers can share practical parenting tips and hacks, incorporating products that make family life easier.
  5. Product Reviews and Giveaways: Influencers can review family-oriented products and host giveaways to engage their audience and increase brand visibility.

By collaborating with influencers who resonate with the target audience and creating engaging content, the brand can effectively reach and connect with potential customers.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Family, kids, cooking, house gadgets influencers
Campaign Objectives
Seeking Instagram influencers from the USA with 30K-300K followers who focus on family, kids, cooking, and house gadgets/tools. The audience should be primarily based in the USA.
Influencer Persona
Micro-influencers and macro-influencers in the USA who create content about family life, parenting, cooking, and home gadgets.
Content Themes
#FamilyLife #ParentingTips #HomeGadgets
#1
Sailing Zatara
Sailing Zatara
@UCNYlvlreZiRRHo_v5Nmrfow
US
As my husband and I entered our mid-40s, we realized we were completely exhausted with corporate America and the effect it was having on our marriage and our kids. Something had to change. So we gathered our four kids, sold our suburban Texas home, and, regardless of having no prior sailing experience, bought a sailboat. Our "2-year sabbatical" began in 2016, and as of today (May 2023), we've sailed over 50,000nm and have officially circumnavigated the globe! We still have three kids on board (the oldest left for college in 2020) but are continuing the sailing adventure until they head out on their own. It's not our goal in these videos to be politically correct or show off our obviously very sexy bodies... We want to share honestly what we are experiencing on this adventure and how we are evolving as a family. We simply hope you laugh, learn, and get inspired. All videos will be rated TV-14. Happy Sailing! Renee & the Z-Crew
Followers
607.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking Instagram influencers from the USA with 30K-300K followers who focus on family, kids, cooking, and house gadgets/tools. The audience should be primarily based in the USA."
This influencer is based in the USA and focuses on family life, which aligns well with the brand's target audience. However, their primary platform is YouTube, not Instagram.
#2
Daily English Stories
Daily English Stories
@daily_english_stories
US
👏Welcome to my channel! Enjoy simple short English stories together 😊✌️
Followers
480.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers from the USA with 30K-300K followers who focus on family, kids, cooking, and house gadgets/tools. The audience should be primarily based in the USA."
This influencer has a large following and focuses on family life, which aligns with the brand's target audience. However, their primary platform is TikTok, not Instagram.
#3
Iris Purnell
Iris Purnell
@mrsstorm11
US
Believer⚡Wife⚡momof12⚡motivator stormfamilybiz@gmail.com Learn more about us👇
Followers
663.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers from the USA with 30K-300K followers who focus on family, kids, cooking, and house gadgets/tools. The audience should be primarily based in the USA."
This influencer has a large following and focuses on family life, which aligns with the brand's target audience. However, their primary platform is TikTok, not Instagram.
#4
tamara_weatherbee
tamara_weatherbee
@tamara_weatherbee
US
Just a mom tryna survive✌🏽 Tambamxo@hotmail.com
Followers
458.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers from the USA with 30K-300K followers who focus on family, kids, cooking, and house gadgets/tools. The audience should be primarily based in the USA."
This influencer has a large following and focuses on family life, which aligns with the brand's target audience. However, their primary platform is TikTok, not Instagram.
#5
Tyla
Tyla
@tyla
GB
By the IT girls of LADbible 💋✨
Followers
750.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers from the USA with 30K-300K followers who focus on family, kids, cooking, and house gadgets/tools. The audience should be primarily based in the USA."
This influencer has a large following and focuses on family life, which aligns with the brand's target audience. However, their primary platform is TikTok, not Instagram.
#6
 Jimmy
Jimmy
@UCvk6pric-BV72Q0GtBmt_hg
Mommy😇 Rustyn + Brady "Welcome to our family's journey with little Rustyn! Join us as we navigate the joys and challenges of parenthood, sharing heartwarming moments, parenting tips, and adventures together. From daily vlogs to family outings, laughter, and love, our channel is a glimpse into the beautiful chaos of raising a child with mom and dad by our side. Subscribe for smiles, giggles, and plenty of memorable moments!"
Followers
100.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Seeking Instagram influencers from the USA with 30K-300K followers who focus on family, kids, cooking, and house gadgets/tools. The audience should be primarily based in the USA."
This influencer focuses on family life and parenting, which aligns with the brand's target audience. However, their location is unspecified and their follower count is outside the desired range.