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Brief

"im looking for INSTAGRAM influencer from USA with mostly usa audience, between 30k - 300K followers on INSTAGRAM that talks about FAMILY, BACK TO SCHOOL, THAT CAN SELL MY KITCHEN GADGETS FINDS"

im looking for INSTAGRAM influencer from USA with mostly usa audience, between 30k - 300K followers on INSTAGRAM that talks about FAMILY, BACK TO SCHOOL, THAT CAN SELL MY KITCHEN GADGETS FINDS

Research Insight & Analysis

Product Positioning

The product in question is kitchen gadgets, which can be positioned as essential tools for enhancing family life, especially during the back-to-school season. These gadgets can be marketed as time-saving, efficient, and fun tools that make meal preparation easier and more enjoyable for busy families. Highlighting their practicality and convenience can appeal to parents looking to streamline their kitchen routines.

Target Customers

The ideal customer profile includes:

  • Parents: Primarily mothers and fathers who are responsible for meal preparation and are looking for ways to make cooking easier and more efficient.
  • Families with School-Aged Children: Households with children who are going back to school and need quick, healthy meal solutions.
  • Home Cooks: Individuals who enjoy cooking and are interested in innovative kitchen tools that can enhance their culinary experience.

Illustrative examples:

  • A working mother who needs quick and easy meal solutions for her children.
  • A father who enjoys cooking and is always on the lookout for new kitchen gadgets.
  • A family that values spending time together in the kitchen and is interested in tools that can make cooking a fun activity for everyone.

Potential Influencer Matches

Types of Influencers

  1. Family Lifestyle Influencers: These influencers often share content about family life, parenting tips, and home organization. They can effectively showcase how the kitchen gadgets fit into a busy family’s routine.
  2. Mommy Bloggers: Influencers who focus on motherhood, parenting, and family activities. They can highlight the practicality and usefulness of the kitchen gadgets in preparing meals for their children.
  3. Food Bloggers/Chefs: Influencers who create content around cooking and recipes. They can demonstrate the functionality of the kitchen gadgets through engaging cooking tutorials and recipe ideas.

Enriched Requirements

  • Location: USA
  • Audience: Mostly USA-based
  • Follower Count: Between 30k - 300k followers
  • Content Focus: Family, back-to-school themes, and the ability to sell kitchen gadgets

Content Creation Ideas

General Ideas

  • Product Demonstrations: Influencers can create videos showing how to use the kitchen gadgets in everyday meal preparation.
  • Recipe Tutorials: Step-by-step guides on making quick and healthy meals using the gadgets.
  • Back-to-School Meal Prep: Tips and tricks for preparing school lunches and snacks efficiently with the gadgets.

Creative Ideas

  • Family Cooking Challenges: Influencers can host cooking challenges with their families using the gadgets, encouraging their followers to participate and share their own experiences.
  • Before and After Comparisons: Showcasing the difference in meal preparation time and effort before and after using the gadgets.
  • Interactive Q&A Sessions: Live sessions where influencers answer questions about the gadgets and demonstrate their use in real-time.

By leveraging these influencers and content ideas, the kitchen gadgets can be effectively promoted to the target audience, highlighting their practicality and enhancing their appeal to busy families.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Family and back-to-school kitchen gadgets
Campaign Objectives
Looking for USA-based Instagram influencers with 30K-300K followers who focus on family and back-to-school content. Ideal influencers should have a primarily USA audience and be able to promote and sell kitchen gadgets.
Influencer Persona
Micro-influencers and macro-influencers based in the USA, focusing on family and back-to-school themes. They should have a strong engagement rate and the ability to create content that resonates with parents and families.
Content Themes
#FamilyKitchenHacks #BackToSchoolEssentials #KitchenGadgets
#1
SuzieQssss
SuzieQssss
@suzieqssss
Followers
0
Nano Influencer

Engagement Rate

9999

30%Match Score
Fit for"Looking for USA-based Instagram influencers with 30K-300K followers who focus on family and back-to-school content. Ideal influencers should have a primarily USA audience and be able to promote and sell kitchen gadgets."
This influencer is on TikTok and has a high follower count. However, the brand is looking for Instagram influencers with a focus on family and back-to-school content, and there is no indication of a USA-based audience.
#2
Nainos Family Vlogs
Nainos Family Vlogs
@UCd_Jr1dxmLcHgMkZ4BVTfQA
PK
May Allah Protect Me From All Evil Eye's, Ameen Asalam O Alaikum Welcome To My Channel Nainos Family Vlogs Hello, This is my channel, you will get to see the video's of my daily routine cooking and I will share my personal life with you all. Will do If you like my video then Subscribe to the channel❤ Subscribe for a Smile😊 مسکراہٹ کے لیے سبسکرائب کریں۔ Nainos Family Vlogs Hey this is Naina Butt .I'm a House wife and I have 3 Kids. This is my first YouTube Channel Nainos Family Vlogs This channel is made for Motivational videos, Daily Routine, Vlog, Daily Vlogs, Challenges Cooking, Games and many more. hope you like it. Please Subscribe our Channel Nainos Family Vlogs and We need your support. love y'all Nainos Family Vlogs | Motivational Speaker | Daily Routine Vlogger| Pakistani Vlogs | Kitchen Routine | Game's | Challenges | Daily Routien | Recipes and Food My handle @nainosfamily
Followers
17.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for USA-based Instagram influencers with 30K-300K followers who focus on family and back-to-school content. Ideal influencers should have a primarily USA audience and be able to promote and sell kitchen gadgets."
This influencer is on YouTube and focuses on family and daily routine content, which aligns somewhat with the brand's focus. However, the brand is looking for Instagram influencers with a focus on family and back-to-school content.
#3
whatilovetodo
whatilovetodo
@whatilovetodo
US
I have 6 children, 4 have a disability Angelman Syndrome autism apraxia CRMO
Followers
351.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for USA-based Instagram influencers with 30K-300K followers who focus on family and back-to-school content. Ideal influencers should have a primarily USA audience and be able to promote and sell kitchen gadgets."
This influencer is on TikTok and has a high follower count. However, the brand is looking for Instagram influencers with a focus on family and back-to-school content, and there is no indication of a USA-based audience.
#4
Tyler Butterworth
Tyler Butterworth
@butterworthdasyrup
US
Just laugh! Personal account! Not official DOD!
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for USA-based Instagram influencers with 30K-300K followers who focus on family and back-to-school content. Ideal influencers should have a primarily USA audience and be able to promote and sell kitchen gadgets."
This influencer is on TikTok and has a very high follower count. However, the brand is looking for Instagram influencers with a focus on family and back-to-school content, and there is no indication of a USA-based audience.
#5
LORAfied | HACKS Home & Life
LORAfied | HACKS Home & Life
@lorafied
US
YOUR HELPFUL FRIEND 🤗 Easy Tips & Tricks HACKS | HOME | LIFE Wife + Mom of 3
Followers
321.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for USA-based Instagram influencers with 30K-300K followers who focus on family and back-to-school content. Ideal influencers should have a primarily USA audience and be able to promote and sell kitchen gadgets."
This influencer is on TikTok and has a high follower count. However, the brand is looking for Instagram influencers with a focus on family and back-to-school content, and there is no indication of a USA-based audience.
#6
Cierra Jane Vaught 👩‍🌾
Cierra Jane Vaught 👩‍🌾
@cierrajanevaught
US
Momma x 4 👩‍🌾 Gardening Cooking 👩‍🍳 Southern DIY L•I•V•I•N 🏝️ 🏕️ Camping
Followers
53.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

25%Match Score
Fit for"Looking for USA-based Instagram influencers with 30K-300K followers who focus on family and back-to-school content. Ideal influencers should have a primarily USA audience and be able to promote and sell kitchen gadgets."
This influencer is on TikTok and has a moderate follower count. However, the brand is looking for Instagram influencers with a focus on family and back-to-school content, and there is no indication of a USA-based audience.