Influencers aged 30+ with a strong following on Instagram, who focus on family, honoring deceased individuals, or parental love.

Product Positioning

The user's query suggests a focus on themes such as family, honoring deceased loved ones, and parental love. This indicates that the product or service being promoted is likely related to family values, memorial services, or products that celebrate and honor family bonds. The brand can be positioned as one that deeply values family connections and the importance of remembering and honoring loved ones. This emotional and sentimental angle can resonate strongly with the target audience.

Target Customers

The ideal customer profile for this campaign would likely include:

• Age Group: Adults aged 30 and above, as they are more likely to have experienced the loss of loved ones and value family connections.
• Demographics: Individuals who are family-oriented, possibly parents themselves, and those who value traditions and honoring family members.
• Psychographics: People who are sentimental, value emotional connections, and are likely to engage with content that celebrates family and memorializes loved ones.

Illustrative examples of target customers:

• A 35-year-old mother who values family traditions and wants to teach her children about honoring their grandparents.
• A 40-year-old individual who recently lost a parent and is looking for ways to commemorate their memory.
• A 32-year-old who is passionate about family history and preserving memories for future generations.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

• Family Bloggers/Vloggers: Influencers who share content about their family life, parenting tips, and family traditions. They can create relatable and heartfelt content that resonates with the target audience.
• Memorial and Tribute Influencers: Influencers who focus on content related to honoring deceased loved ones, sharing stories of loss and remembrance, and providing support to those grieving.
• Lifestyle Influencers: Influencers who emphasize the importance of family values, emotional well-being, and personal stories. They can create content that highlights the emotional aspects of the product or service.

Enriched influencer requirements:

• Age: 30+
• Followers: Above 80K on Instagram
• Content Focus: Family life, honoring deceased loved ones, parental love

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Family Tribute Posts: Influencers can share personal stories and tributes to their own family members, encouraging their followers to do the same and use a specific hashtag.
• Memorial Product Features: Influencers can showcase products or services that help commemorate loved ones, such as personalized memorial items, and share how they use them in their own lives.
• Parental Love Stories: Influencers can create content around the theme of parental love, sharing heartwarming stories and moments with their children or parents.
• Interactive Campaigns: Launch a campaign where followers can share their own family stories or tributes, with the chance to be featured on the influencer's page or win a related product.
• Emotional Videos: Influencers can create short, emotional videos that capture the essence of family bonds and the importance of remembering loved ones, which can be highly shareable.

By leveraging these content ideas, the campaign can create a strong emotional connection with the target audience and encourage engagement and sharing.