Micro influencers aged 25-40, focusing on family and celebrations, with a presence on Instagram and TikTok.

Product Positioning

The brand or product is likely related to family celebrations, such as baby showers and bridal showers. This positions the product within the lifestyle and family events market. The product can be positioned as a must-have for creating memorable and personalized celebrations. It can be marketed as enhancing the experience of these special occasions, offering unique and creative solutions for event planning and execution.

Target Customers

The ideal customer profile includes individuals who are planning family-oriented events, such as expectant parents, brides-to-be, and their families and friends. These customers are likely to be women aged 25-40, who are active on social media and interested in lifestyle, family, and event planning content. They value creativity, personalization, and quality in products that enhance their celebrations.

Examples of target customers:

• A mother planning a baby shower for her daughter
• A bride-to-be organizing her bridal shower
• A friend or family member looking for unique gift ideas for these occasions

Potential Influencer Matches

• Family and Lifestyle Influencers: These influencers often share content related to family life, parenting, and home decor. They can effectively reach the target audience by showcasing how the product can be integrated into family celebrations.

• Event Planners and Party Stylists: Influencers in this niche can demonstrate the product's utility in creating beautiful and memorable events. Their expertise in event planning can lend credibility to the product.

• Micro Influencers: With a smaller but highly engaged audience, micro influencers can provide authentic and relatable content. They can create a sense of community and trust, which is valuable for promoting family-oriented products.

Content Creation Ideas

• Event Planning Tips: Create content that offers tips and tricks for planning the perfect baby or bridal shower, featuring the product as a key component.

• DIY Decoration Ideas: Share creative DIY ideas for decorations and party favors that incorporate the product, appealing to the audience's desire for personalization.

• User-Generated Content Campaigns: Encourage customers to share their own celebration experiences using the product, creating a sense of community and authenticity.

• Behind-the-Scenes Content: Offer a glimpse into the making of the product or the story behind the brand, fostering a deeper connection with the audience.

These content ideas can help engage the target audience and increase the product's visibility in the market.