Family-oriented influencers, parents or family bloggers, active on Instagram, YouTube, or TikTok.

Product Positioning

The coloring book brand can be positioned as a creative and engaging activity for families, offering a fun and educational experience for children and parents alike. The brand can emphasize the benefits of coloring for child development, such as improving motor skills, enhancing creativity, and providing a relaxing pastime. By highlighting these aspects, the brand can appeal to parents looking for wholesome and educational activities for their children.

Target Customers

The ideal customer profile includes:

• Parents with young children: These customers are looking for activities that are both entertaining and educational for their kids.
• Educators and caregivers: Individuals who work with children and are interested in incorporating creative activities into their routines.
• Family-oriented individuals: People who value family time and are interested in activities that can be enjoyed together.

Illustrative examples include a mother of two young children who enjoys finding new activities to keep her kids engaged, a kindergarten teacher looking for creative classroom activities, and a family blogger who shares tips on family bonding activities.

Potential Influencer Matches

• Family and Parenting Influencers: These influencers have a strong following among parents and families. They can showcase the coloring books as a fun family activity, sharing personal experiences and tips on how to incorporate coloring into daily routines.

• Educational Influencers: Influencers who focus on child development and education can highlight the educational benefits of coloring books, appealing to parents and educators.

• Lifestyle Influencers with a Family Focus: These influencers often share content related to family life, home activities, and parenting. They can create content that demonstrates how coloring books fit into a balanced family lifestyle.

Content Creation Ideas

• Family Coloring Challenges: Encourage influencers to host a family coloring challenge, where they share their family's coloring creations and invite their followers to participate and share their own.

• Educational Content: Create content that explains the developmental benefits of coloring for children, featuring expert opinions or testimonials from educators.

• Creative Tutorials: Collaborate with influencers to create tutorials on different coloring techniques or creative ways to use the coloring books, such as creating personalized gifts or decorations.

• Storytelling Through Coloring: Develop a series where influencers create stories using the coloring book illustrations, encouraging children to use their imagination and storytelling skills.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with families and educators.