Parent influencers, preferably Hispanic, located in Oklahoma, active on Instagram/Facebook, focusing on family and educational content.

Product Positioning

The brand or service is positioned to appeal to families, particularly those interested in educational and recreational activities for children. By focusing on parent influencers who highlight family-friendly spots and educational opportunities, the brand can establish itself as a go-to resource for family outings and educational tourism. Emphasizing Hispanic orientations or audiences can further differentiate the brand by tapping into cultural nuances and preferences, potentially offering bilingual content or highlighting culturally relevant locations and events.

Target Customers

The ideal customer profile includes:

• Parents in Oklahoma: Families looking for local activities and educational opportunities for their children.
• Hispanic Families: Those who value cultural representation and may prefer content that resonates with their heritage.
• Tourists with Children: Families visiting Oklahoma who are interested in exploring child-friendly and educational attractions.

Illustrative examples include a Hispanic mother in Oklahoma seeking weekend activities for her children, or a family visiting from another state looking for educational tourist spots.

Potential Influencer Matches

• Parent Influencers: Those who focus on family activities, parenting tips, and educational content. They can effectively reach local families by sharing personal experiences and recommendations.
• Hispanic Influencers: Influencers who connect with Hispanic audiences through language, culture, and shared experiences. They can engage the target demographic by highlighting culturally relevant content.
• Travel and Lifestyle Influencers: Those who focus on family travel and lifestyle, showcasing tourist spots and educational opportunities. They can attract tourists and locals alike by providing insights into family-friendly destinations.

Content Creation Ideas

• Local Spotlights: Videos or blog posts featuring family-friendly locations in Oklahoma, such as parks, museums, and educational centers.
• Cultural Events: Content highlighting Hispanic cultural events or festivals in Oklahoma, appealing to both local and visiting families.
• Educational Tours: Virtual tours or guides to educational attractions, such as science centers or historical sites, that families can explore together.
• Family Challenges: Interactive challenges or activities that families can participate in, encouraging engagement and sharing on social media.

By leveraging these strategies, the brand can effectively connect with its target audience and create engaging, culturally resonant content.