MyInfluencer
Brief

find influencers on TikTok and Instagram in Germany that have a family. they must have 100k+ follower and and engagement rate of 3%+

Family influencers on TikTok and Instagram in Germany with 100k+ followers and an engagement rate of 3% or higher. Ideal influencers are parents aged 25-45 who create engaging family-oriented content.

Research Insight & Analysis

Product Positioning

To position the brand, product, or service effectively in the German market, it is essential to highlight aspects that resonate with family-oriented values. Emphasize features such as safety, convenience, and family bonding. If the product is new, relate it to existing family-friendly products and market it as an innovative solution that enhances family life.

Target Customers

The ideal customer profile includes: aged 25-45

  • Families with children
  • Middle to upper-middle-class households
  • Tech-savvy individuals who are active on social media

Illustrative examples:

  • A 35-year-old mother of two who follows parenting tips and family activities on Instagram.
  • A 40-year-old father who enjoys sharing family moments on TikTok.
  • A young couple expecting their first child and looking for family-related content.

Potential Influencer Matches

Types of influencers suitable for promoting the product:

  • Parenting Influencers: These influencers share tips, advice, and experiences related to parenting. They can create content that showcases how the product fits into their family life.
  • Family Lifestyle Influencers: These influencers focus on family activities, travel, and daily life. They can highlight the product in various family settings.
  • Mommy Bloggers/Vloggers: These influencers often have a strong following among mothers and can provide detailed reviews and personal stories about the product.

Enriched requirements:

  • Influencers on TikTok and Instagram
  • Based in Germany
  • Have a family
  • 100k+ followers
  • Engagement rate of 3%+

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can create detailed reviews of the product, highlighting its benefits and how it fits into their family routine.
  • Family Activities: Showcasing the product during family outings, activities, or daily routines to demonstrate its practical use.

Creative Ideas

  • Challenges and Trends: Create a family-oriented challenge or trend that encourages other families to participate and share their experiences.
  • Behind-the-Scenes: Influencers can share behind-the-scenes content of their family using the product, providing an authentic and relatable perspective.
  • Collaborative Content: Partner with multiple influencers to create collaborative content, such as a series of videos or posts that tell a story about family life and the product's role in it.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, driving awareness and interest in the product.

Curated Influencer List - Searching

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