Family-oriented influencers, primarily parents, based in Liverpool, active on social media platforms like Instagram and TikTok.

Product Positioning

To effectively position a brand or service targeting family influencers in Liverpool, it is essential to emphasize values such as community, family bonding, and local engagement. The product should resonate with the lifestyle of families, highlighting aspects like quality, safety, and educational benefits. For new products, consider angles that focus on sustainability, local sourcing, or enhancing family experiences, which can create a strong connection with the target audience.

Target Customers

The ideal customer profile includes:

• Parents aged 25-40: Typically engaged in family-oriented activities and looking for products that enhance their children's development and well-being.

• Local families in Liverpool: Parents who value community and local businesses, often seeking recommendations from local influencers.

• Health-conscious families: Parents interested in products that promote a healthy lifestyle for their children, including organic foods, educational toys, and family activities.

Examples of target customers:

• A mother of two young children who actively seeks parenting tips and product recommendations from local influencers.

• A father who enjoys outdoor activities with his family and looks for gear that enhances their experiences.

Potential Influencer Matches

Suitable types of influencers for this campaign include:

• Family Lifestyle Influencers: These influencers share daily life experiences, parenting tips, and product recommendations. They can effectively reach parents looking for relatable content.

• Local Parenting Bloggers: Influencers who focus on the Liverpool area can provide insights into local events, products, and services, making them ideal for promoting community-oriented brands.

• Health and Wellness Influencers: Those who specialize in family health can promote products that align with a healthy lifestyle, appealing to health-conscious parents.

• Mom/Dad Influencers: Parents who share their personal experiences and challenges can create authentic connections with their audience, making their endorsements more impactful.

Content Creation Ideas

To engage the target audience and encourage sharing, consider the following content topics and ideas:

• Family Activity Guides: Create content that showcases fun and educational activities for families in Liverpool, encouraging influencers to share their experiences.

• Product Reviews and Giveaways: Collaborate with influencers to review products and host giveaways, generating excitement and engagement.

• Local Events Coverage: Encourage influencers to attend and cover local family-friendly events, providing exposure to both the event and the brand.

• Parenting Tips and Tricks: Develop content that offers practical advice for parents, which influencers can share with their followers, establishing the brand as a trusted resource.

• Behind-the-Scenes Content: Share the story behind the brand, including the values and mission, to create a personal connection with the audience.

These strategies can help create a strong presence in the family-oriented market in Liverpool, leveraging the influence of local personalities to build brand awareness and trust.