Family influencers with children, active on social media, significant following in Saudi Arabia, creating content related to family life and parenting.

Product Positioning

The campaign is focused on "back to school," which suggests products or services related to school supplies, clothing, educational tools, or family-oriented services. Given the context of Saudi Arabia, the campaign can be positioned to emphasize quality, convenience, and cultural relevance. Highlighting features such as durability, modern design, and alignment with local educational standards can be beneficial.

Target Customers

The ideal customer profile includes families with school-aged children in Saudi Arabia. These families are likely to be looking for reliable, high-quality products that can support their children's education and daily school activities. Examples of target customers include:

• Parents of elementary to high school students
• Families interested in modern and culturally appropriate school supplies
• Parents who value influencers' opinions and seek recommendations for their children's needs

Potential Influencer Matches

Family Influencers

These influencers often share content about their daily lives, parenting tips, and family activities. They can effectively showcase how the products fit into their children's back-to-school routines.

• Example: A well-known Saudi family influencer who shares their children's school preparations and daily routines.

Educational Influencers

These influencers focus on educational content, including study tips, educational tools, and resources. They can highlight the educational benefits of the products.

• Example: A Saudi educator or tutor who provides advice on school readiness and effective study habits.

Lifestyle Influencers

These influencers cover a broad range of topics, including fashion, home organization, and family life. They can integrate the products into their content naturally.

• Example: A Saudi lifestyle influencer who shares tips on organizing school supplies and preparing for the school year.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can review the products, highlighting their features and benefits.
• Back-to-School Hauls: Influencers can showcase a haul of back-to-school items, including the promoted products.
• Daily Routines: Influencers can share their children's morning or evening routines, incorporating the products.

Creative Ideas

• DIY Projects: Influencers can create DIY projects using the products, such as personalized school supplies.
• Interactive Challenges: Influencers can host challenges or contests related to back-to-school themes, encouraging audience participation.
• Cultural Integration: Influencers can create content that shows how the products align with Saudi cultural practices and educational standards.

By leveraging these influencers and content ideas, the campaign can effectively reach and engage the target audience, driving awareness and interest in the back-to-school products.