MyInfluencer
Brief

"Bauducco panatonne is trying to break into the us market and capture the thanksgiving to holiday season. They are seeking family oriented influencers with a significant following and high engagment rate "

Family-oriented holiday season influencers

Research Insight & Analysis

Product Positioning

Bauducco Panettone is a traditional Italian sweet bread that is often associated with festive occasions. To break into the US market during the Thanksgiving to holiday season, the product can be positioned as a versatile, family-friendly dessert option that complements the festive spirit. Emphasizing its rich heritage, unique taste, and the joy of sharing it with loved ones can resonate well with the target audience. Highlighting its suitability for various holiday meals, from Thanksgiving dinners to Christmas brunches, can also help in positioning it as a must-have holiday treat.

Target Customers

The ideal customer profile for Bauducco Panettone includes:

  • Families: Parents looking to create memorable holiday experiences for their children.
  • Food Enthusiasts: Individuals who enjoy trying new and unique holiday treats.
  • Holiday Hosts: People who host holiday gatherings and are looking for special desserts to impress their guests.
  • Cultural Enthusiasts: Individuals interested in exploring international holiday traditions.

Illustrative examples:

  • A mother of two who loves baking and is always on the lookout for new holiday recipes.
  • A young couple hosting their first Thanksgiving dinner and wanting to include a unique dessert.
  • A food blogger who focuses on holiday recipes and traditions from around the world.

Potential Influencer Matches

Family-Oriented Influencers

These influencers often share content about family life, parenting tips, and holiday traditions. They can showcase how Bauducco Panettone fits into their family celebrations, creating a relatable and authentic connection with their audience.

Food Bloggers and Chefs

Influencers who specialize in recipes, cooking tips, and food reviews can create content around unique ways to incorporate Bauducco Panettone into holiday meals. They can also share recipes for using leftover Panettone, adding value for their followers.

Lifestyle Influencers

These influencers cover a broad range of topics, including home decor, holiday planning, and entertaining. They can highlight Bauducco Panettone as part of their holiday decor and entertaining tips, showing how it enhances the festive atmosphere.

Cultural Influencers

Influencers who focus on international cultures and traditions can introduce Bauducco Panettone as a traditional Italian holiday treat, educating their audience about its origins and significance.

Content Creation Ideas

General Ideas

  • Holiday Recipe Videos: Influencers can create videos showing different ways to enjoy Bauducco Panettone, such as making French toast, bread pudding, or trifle.
  • Unboxing and First Impressions: Influencers can share their first impressions of Bauducco Panettone, highlighting its packaging, aroma, and taste.
  • Holiday Meal Planning: Influencers can include Bauducco Panettone in their holiday meal planning guides, suggesting it as a dessert option.

Creative Ideas

  • Family Traditions Series: Influencers can create a series of posts or videos about their family holiday traditions, featuring Bauducco Panettone as a new addition to their celebrations.
  • Panettone Decorating Contest: Host a contest where followers decorate their Bauducco Panettone and share their creations on social media, with the influencer showcasing the best entries.
  • Cultural Exchange: Collaborate with influencers from different cultural backgrounds to share how they incorporate Bauducco Panettone into their holiday traditions, creating a multicultural holiday celebration theme.

By leveraging these strategies, Bauducco Panettone can effectively capture the attention of the US market during the holiday season, creating a strong brand presence and driving sales.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Family-oriented holiday season influencers
Campaign Objectives
Bauducco Panettone is seeking family-oriented influencers with a significant following and high engagement rate to promote their product in the US market during the Thanksgiving to holiday season. Ideal influencers should create content that resonates with family gatherings and holiday celebrations.
Influencer Persona
Family-oriented influencers with a significant following and high engagement rate, focusing on family gatherings and holiday celebrations.
Content Themes
#FamilyTraditions #HolidayBaking #ThanksgivingDesserts
#1
Just the Bells 10
Just the Bells 10
@justthebells10
US
Justthebells10@jakerosenentertainment.com Family of 10💕Adoption ⬇️PREORDER⬇️
Followers
2.9M
Mega Influencer
Engagement Rate
0.3%
Last Post
1 month ago
95%Match Score
Fit for"Family-oriented holiday season influencers"
This influencer is highly family-oriented with a significant following, making them a strong candidate for promoting Bauducco Panettone during the holiday season.
#2
Shannon Doherty MOM HACKS
Shannon Doherty MOM HACKS
@athomewithshannon
US
*MOM HACK* TIKTOK DIY, Hacks, Recipes, Traditions⭐️ TeamShannonDoherty@gersh.com
Followers
2.1M
Mega Influencer
Engagement Rate
0.0%
Last Post
1 month ago
90%Match Score
Fit for"Family-oriented holiday season influencers"
This influencer's focus on DIY, hacks, and recipes aligns well with the brand's family-oriented and holiday celebration themes. Their significant following and engagement make them a strong candidate.
#3
macy.blackwell
macy.blackwell
@macy.blackwell
US
Style✨Holiday Home Decor🎃Easy Recipes🥧 Family Fun♥️ Shop my videos here! ⬇️
Followers
2.0M
Mega Influencer
Engagement Rate
0.5%
Last Post
1 month ago
90%Match Score
Fit for"Family-oriented holiday season influencers"
This influencer's content on easy recipes and holiday home decor aligns well with the brand's focus on family gatherings and holiday celebrations. Their significant following and engagement make them a strong candidate.
#4
𝗦𝗼𝘂𝗿𝗱𝗼𝘂𝗴𝗵 𝗗𝘂𝗳𝗳𝘆
𝗦𝗼𝘂𝗿𝗱𝗼𝘂𝗴𝗵 𝗗𝘂𝗳𝗳𝘆
@matthewjamesduffy
Canada
🎓 Baking Professor/Chef 🇨🇦 👯‍♀️ Girl Dad 🍞 #Sourdough micro-bakery 💡 Collabs: hello@matthewjamesduffy.com 👇🏻 Recipes, webinars & digital school
Followers
184.2K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Family-oriented holiday season influencers"
This influencer's content on baking and family life aligns well with the brand's campaign goals, making them a strong candidate.
#5
Emily Vondy
Emily Vondy
@thevondyfam
US
How you doing? ❤️ Songs. Laughs. Motherhood🥰 📧teamemily@itgirlagency.com
Followers
2.3M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Family-oriented holiday season influencers"
This influencer's focus on motherhood and family life aligns well with the brand's family-oriented and holiday celebration themes. Their significant following and engagement make them a strong candidate.
#6
Beleaf In Fatherhood
Beleaf In Fatherhood
@UC91hwYeQmsqOPsKGwzrt6uw
US
Welcome to our channel! My name is Glen and I tell honest stories about the ins and outs of being a Dad. My wife Yvette and I have 4 children, Theo (7), Uriah (6), Anaya (3) and Uziah (1). This channel has been active since October 19th 2015 and we are honored to have your attention! The mission of Beleaf in Fatherhood is to equipfathers, give hope to mothers, and inspire children. Make sure to follow us on Instagram! https://instagram.com/Beleafmel https://instagram.com/MrsMelanin https://instagram.com/ChocolateBabies Website https://BeleafInFatherhood.com Mailing Address: Beleaf In Fatherhood 170 Eucalyptus Ave. #200 Vista, CA 92084
Followers
1.3M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Family-oriented holiday season influencers"
This influencer's focus on family life and fatherhood aligns well with the brand's family-oriented and holiday celebration themes. Their significant following and engagement make them a strong candidate.