Family-oriented content creators, parents or caregivers, active on Instagram, YouTube, and TikTok, located in Kasaragod, Kannur, Kozhikode, Wayanad, Malappuram, and Thrissur.

Product Positioning

The product in question is a kids' play park located in the regions of Kasaragod, Kannur, Kozhikode, Wayanad, Malappuram, and Thrissur. This play park can be positioned as a premier destination for family outings, children's entertainment, and educational play. Emphasizing safety, fun, and developmental benefits can help differentiate it from other recreational options. Highlighting unique features such as themed play areas, interactive installations, and special events can also attract attention.

Target Customers

The ideal customer profile for the kids' play park includes:

• Parents with young children (ages 2-12): These parents are looking for safe, engaging, and educational activities for their children.
• Schools and educational institutions: They may be interested in organizing field trips or special events at the play park.
• Tourists and visitors: Families visiting the regions of Kasaragod, Kannur, Kozhikode, Wayanad, Malappuram, and Thrissur who are looking for child-friendly activities.
• Local communities: Residents of the mentioned regions who are seeking regular recreational activities for their children.

Potential Influencer Matches

Parenting Influencers

Why: Parenting influencers can effectively reach parents who are the primary decision-makers for family outings and children's activities. They can share personal experiences and reviews, which can build trust and credibility.

Local Lifestyle Bloggers

Why: These influencers have a strong local following and can promote the play park as a must-visit destination within the community. They can create content around family-friendly activities and local attractions.

Educational Content Creators

Why: Influencers who focus on educational content for children can highlight the developmental benefits of the play park. They can create content that showcases how the play park supports learning through play.

Travel and Tourism Influencers

Why: These influencers can attract tourists and visitors to the play park by featuring it as a family-friendly destination in their travel itineraries and guides.

Content Creation Ideas

General Ideas

• Day in the Life: Influencers can document a day spent at the play park, showcasing various activities and attractions.
• Safety and Cleanliness: Highlight the safety measures and cleanliness protocols in place, reassuring parents about the well-being of their children.
• Special Events: Promote any special events, themed days, or seasonal activities happening at the play park.

Creative Ideas

• Interactive Challenges: Create fun challenges or scavenger hunts within the play park that influencers can participate in and share with their followers.
• Educational Series: Develop a series of posts or videos that focus on the educational benefits of different play areas, explaining how they contribute to children's development.
• Parent Testimonials: Feature testimonials from parents who have visited the play park, sharing their positive experiences and recommendations.
• Behind-the-Scenes: Offer a behind-the-scenes look at the play park's operations, including interviews with staff and insights into how the play areas are designed and maintained.

By leveraging these strategies, the kids' play park can effectively reach and engage its target audience, driving both awareness and foot traffic.