Micro family influencers, 5,000–10,000 followers, Germany, family-oriented, active lifestyle, engaging content creators.

Product Positioning

The Hot Foot Run, as a marathon with obstacles, can be positioned as a unique and engaging family-friendly event that promotes fitness, fun, and community involvement. Emphasizing the combination of physical challenge and family participation can attract a diverse audience, including parents looking for activities to enjoy with their children. Highlighting the event's accessibility for families, along with the excitement of overcoming obstacles together, can create a strong appeal in the market.

To differentiate from other marathons, the brand can focus on the experience rather than just the competition. This could include elements like themed obstacles, family-oriented activities, and post-race celebrations that foster a sense of community.

Target Customers

The ideal customer profile for the Hot Foot Run includes:

• Families with Children: Parents aged 30-45 who are health-conscious and seek fun, active experiences for their children. They value events that promote family bonding and physical activity.

• Fitness Enthusiasts: Individuals who enjoy running and obstacle courses, typically aged 25-40, who are looking for new challenges and social experiences.

• Community-Oriented Individuals: People who appreciate local events and are likely to participate in community activities, often motivated by social connections and shared experiences.

Illustrative examples include:

• A family of four with children aged 6 and 10, looking for weekend activities that promote health and togetherness.

• A group of friends in their 30s who regularly participate in fitness events and are interested in trying something new and exciting.

Potential Influencer Matches

To effectively promote the Hot Foot Run, consider collaborating with the following types of influencers:

• Micro Family Influencers: With 5,000–10,000 followers, these influencers can authentically connect with their audience, sharing personal experiences of family activities. Their engagement rates are often higher, making them ideal for promoting family-oriented events.

• Fitness Enthusiasts: Influencers who focus on fitness and wellness can attract individuals interested in physical challenges. They can create content around training for the event, showcasing the obstacles, and sharing tips for families.

• Local Community Influencers: Influencers who are well-known in specific regions of Germany can help reach local audiences effectively. They can promote the event as a community gathering, emphasizing local pride and participation.

Content Creation Ideas

To generate buzz and engagement around the Hot Foot Run, consider the following content topics and ideas:

• Obstacle Previews: Create videos or posts showcasing the different obstacles participants will face, highlighting the fun and challenges involved.

• Family Training Tips: Share content that provides training advice for families preparing for the marathon, including fun exercises that can be done together.

• Participant Stories: Feature testimonials or stories from past participants about their experiences, focusing on the family aspect and the joy of completing the run together.

• Themed Challenges: Introduce social media challenges leading up to the event, encouraging families to share their training progress or obstacle course practice at home.

• Event Day Highlights: Plan for live coverage during the event, sharing real-time updates, participant interviews, and behind-the-scenes content to engage those who cannot attend.

These ideas can help create a vibrant online presence and foster community engagement, ultimately driving participation in the Hot Foot Run.