Micro family influencers, 5,000–10,000 followers, family-oriented, likely parents, active lifestyle, engaging content creators.

Product Positioning

The Hot Foot Run, as a marathon with obstacles, can be positioned as a unique and family-friendly fitness event that combines physical challenge with fun. This positioning taps into the growing trend of experiential events that promote health and wellness while also providing entertainment. Emphasizing the family aspect can attract participants looking for activities that engage all ages, making it a community event rather than just a competitive race. Highlighting the obstacles can also differentiate it from traditional marathons, appealing to those seeking adventure and excitement.

Target Customers

The ideal customer profile for the Hot Foot Run includes:

• Families with Children: Parents looking for active, engaging activities to do with their kids. They value experiences that promote health and bonding.

• Fitness Enthusiasts: Individuals who enjoy running and are looking for new challenges. They may be interested in obstacle courses as a way to diversify their fitness routine.

• Community-Oriented Individuals: People who enjoy participating in local events and supporting community initiatives. They are likely to be motivated by the social aspect of the event.

Illustrative examples include:

• A family of four with children aged 8-12 who are looking for a fun weekend activity.

• A group of friends who regularly participate in fitness events and are seeking a new challenge together.

• Local community members who are active in neighborhood events and are interested in supporting local initiatives.

Potential Influencer Matches

To effectively promote the Hot Foot Run, consider collaborating with the following types of influencers:

• Micro Family Influencers: With 5,000–10,000 followers, these influencers can authentically connect with their audience about family activities. They can share personal experiences of participating in the event with their families, showcasing the fun and bonding aspects.

• Fitness Enthusiasts: Influencers who focus on fitness and wellness can highlight the physical challenge of the marathon. They can create content around training for the event, sharing tips on preparing for obstacle courses, and promoting the health benefits of participating.

• Local Community Influencers: Influencers who are well-known in the local area can help drive community engagement. They can promote the event as a must-attend local activity, encouraging their followers to participate and support local initiatives.

Content Creation Ideas

To maximize engagement and reach, consider the following content topics and ideas:

• Family Challenge Videos: Create content where families participate in training sessions or obstacle courses together, showcasing teamwork and fun.

• Behind-the-Scenes Content: Share the preparation process for the event, including setting up obstacles and training tips from participants and trainers.

• Participant Stories: Feature testimonials and stories from past participants about their experiences, focusing on the fun and community aspects of the event.

• Interactive Social Media Campaigns: Encourage followers to share their training journeys or family fitness activities leading up to the event, using a specific hashtag to create a sense of community.

• Live Q&A Sessions: Host live sessions with fitness experts or past participants to discuss training tips, the event experience, and answer questions from potential participants.

These content ideas can help create buzz around the Hot Foot Run and encourage participation from the target audience.