Fantasy cosplayers and book lovers, both genders, teens to young adults, based in the Czech Republic, active on Instagram, YouTube, and TikTok.

Product Positioning

The query suggests a focus on fantasy-themed content, specifically targeting cosplayers, book lovers, and fans of elves, hobbits, and fairies. This indicates a niche market within the broader fantasy genre. The product or service being promoted could be anything from fantasy books, cosplay costumes, accessories, or even events like conventions. Positioning the brand within this niche market involves emphasizing the unique and immersive experience it offers to fantasy enthusiasts. Highlighting the quality, authenticity, and creativity of the products or services will resonate well with this audience.

Target Customers

The ideal customer profile for this campaign includes:

• Fantasy Enthusiasts: Individuals who are passionate about fantasy literature, movies, and games. They are likely to be avid readers of fantasy novels and fans of franchises like "The Lord of the Rings" and "Harry Potter."
• Cosplayers: People who enjoy dressing up as their favorite fantasy characters. They often attend conventions and participate in cosplay competitions.
• Book Lovers: Readers who have a particular interest in fantasy genres, including epic tales, magical realms, and mythical creatures.
• Residents of the Czech Republic: Given the location specified, targeting individuals within this region who have an interest in fantasy themes.

Illustrative examples:

• A 25-year-old woman who loves reading fantasy novels and participates in local cosplay events.
• A 30-year-old man who collects fantasy-themed memorabilia and attends fantasy conventions.
• A 20-year-old student who enjoys dressing up as elves and fairies for themed parties and events.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Fantasy Cosplayers: Influencers who specialize in creating and showcasing fantasy-themed costumes. They can demonstrate the product's quality and authenticity through their detailed and creative cosplay.
• Bookstagrammers: Influencers who focus on book-related content, particularly those who review and recommend fantasy novels. They can create engaging content around the product, such as book reviews, reading lists, and themed photoshoots.
• Fantasy Content Creators: YouTubers, bloggers, or Instagram influencers who create content centered around fantasy themes, including movie reviews, character analyses, and fan theories. They can provide in-depth and engaging content that highlights the product's appeal to fantasy fans.
• Local Influencers in the Czech Republic: Influencers who have a strong following in the Czech Republic and an interest in fantasy themes. They can help localize the campaign and make it more relatable to the target audience.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Cosplay Tutorials: Step-by-step guides on how to create specific fantasy character costumes using the products being promoted.
• Fantasy Book Reviews: In-depth reviews of popular fantasy novels, highlighting how the product enhances the reading experience.
• Character Roleplays: Influencers dressing up and acting as their favorite fantasy characters, showcasing the product in a fun and engaging way.
• Fantasy-Themed Challenges: Interactive challenges, such as "Create Your Own Fantasy Character" or "Fantasy Trivia," that encourage audience participation and engagement## Product Positioning The query suggests a focus on fantasy-themed content, specifically targeting cosplayers, book lovers, and fans of elves, hobbits, and fairies. This indicates a niche market within the broader fantasy genre, likely appealing to individuals who enjoy immersive, imaginative experiences. The mention of the Czech Republic suggests a geographical focus, which could be leveraged to highlight local culture, events, or influencers within this niche.

Target Customers

The ideal customer profile for this campaign would be:

• Fantasy Enthusiasts: Individuals who are passionate about fantasy literature, movies, and games. They are likely to be active in online communities and attend fantasy conventions.
• Cosplayers: People who enjoy dressing up as fantasy characters, often participating in events and sharing their creations on social media.
• Book Lovers: Readers who are particularly interested in fantasy novels, including works by authors like J.R.R. Tolkien and C.S. Lewis.
• Fans of Specific Fantasy Races: Those who have a particular affinity for elves, hobbits, and fairies, often engaging with content related to these characters.
• Residents of the Czech Republic: Local individuals who may have a cultural connection to the fantasy genre or participate in local fantasy events.

Potential Influencer Matches

Fantasy Cosplayers

• Description: Influencers who create and share content related to their fantasy-themed costumes and characters.
• Reach: They can engage with fans through detailed costume tutorials, event coverage, and character portrayals.
• Examples: Influencers who frequently attend fantasy conventions and have a strong following on platforms like Instagram and TikTok.

Book Reviewers and Literary Influencers

• Description: Influencers who review and discuss fantasy books, often providing in-depth analyses and recommendations.
• Reach: They can connect with book lovers through blog posts, YouTube reviews, and bookstagram posts.
• Examples: Influencers with a focus on fantasy literature, who have a dedicated audience of readers.

Fantasy Artists and Illustrators

• Description: Creators who produce fantasy-themed artwork, including illustrations of elves, hobbits, and fairies.
• Reach: They can attract fans through art tutorials, live drawing sessions, and showcasing their work on platforms like Instagram and DeviantArt.
• Examples: Artists with a significant following in the fantasy art community.

Local Czech Influencers

• Description: Influencers based in the Czech Republic who have an interest in fantasy culture.
• Reach: They can provide a local perspective and engage with the community through events, meetups, and cultural content.
• Examples: Influencers who cover local fantasy events or have a strong presence in the Czech fantasy community.

Content Creation Ideas

General Ideas

• Character Spotlights: Feature detailed posts or videos about popular fantasy characters, including their history, traits, and significance in the genre.
• Book Reviews and Recommendations: Share reviews of classic and new fantasy books, along with reading lists and recommendations.
• Cosplay Tutorials: Provide step-by-step guides on creating costumes for popular fantasy characters, including materials and techniques.

Creative Ideas

• Fantasy Photo Shoots: Organize themed photo shoots with cosplayers and artists, capturing the essence of elves, hobbits, and fairies in scenic locations.
• Interactive Storytelling: Collaborate with influencers to create interactive stories or role-playing scenarios that engage the audience and encourage participation.
• Fantasy Art Challenges: Host art challenges where fans can submit their fantasy-themed artwork, with winners featured on social media or in a virtual gallery.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, creating a strong presence within the fantasy community.