MyInfluencer
Brief

"Fashion & beauty influencers in India"

Fashion & beauty influencers in India

Research Insight & Analysis

Product Positioning

The brand is focused on fashion and beauty, targeting the Indian market. To position the brand effectively, it should emphasize contemporary trends, cultural relevance, and quality. Highlighting unique selling points such as eco-friendly materials, cruelty-free products, or exclusive designs can differentiate the brand in a competitive market.

Target Customers

The ideal customer profile includes:

  • Young Adults (18-30 years): Primarily urban dwellers who are fashion-forward and beauty-conscious.
  • Middle-Class to Upper-Class: Individuals with disposable income who are willing to spend on premium fashion and beauty products.
  • Social Media Savvy: Active on platforms like Instagram, YouTube, and TikTok, and influenced by online trends and recommendations.

Illustrative Examples

  • A 25-year-old woman living in Mumbai, working in a corporate job, and following the latest fashion trends on Instagram.
  • A 22-year-old college student in Delhi who frequently watches beauty tutorials on YouTube and is interested in trying new makeup products.
  • A 28-year-old man in Bangalore who is interested in grooming products and follows male fashion influencers on social media.

Potential Influencer Matches

Fashion Influencers

  • Macro-Influencers (100K-1M followers): These influencers have a broad reach and can create significant brand awareness. Examples include well-known fashion bloggers and Instagram personalities.
  • Micro-Influencers (10K-100K followers): They have a more engaged audience and can drive higher conversion rates. Examples include niche fashion enthusiasts and local style icons.

Beauty Influencers

  • Makeup Artists and Beauty Gurus: Professionals who create tutorials, reviews, and beauty hacks. They can effectively showcase the brand's beauty products.
  • Lifestyle Influencers: Individuals who cover a range of topics including beauty, fashion, and wellness. They can integrate the brand into their daily routines and lifestyle content.

Content Creation Ideas

General Ideas

  • Product Reviews and Tutorials: Influencers can create detailed reviews and tutorials using the brand's products, highlighting their features and benefits.
  • Unboxing Videos: These videos generate excitement and curiosity about new product launches.

Creative Ideas

  • Fashion Challenges: Influencers can participate in or create fashion challenges using the brand's clothing, encouraging their followers to join and share their own looks.
  • Makeup Transformation Videos: Before-and-after makeup transformation videos using the brand's beauty products can showcase their effectiveness.
  • Behind-the-Scenes Content: Sharing behind-the-scenes footage of product development, photoshoots, or influencer collaborations can build a deeper connection with the audience.

By leveraging these strategies, the brand can effectively reach and engage its target customers through the right influencers and compelling content.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Fashion & beauty influencers in India
Campaign Objectives
Looking for fashion and beauty influencers in India to promote our products. Ideal influencers should be active on Instagram and YouTube, creating content related to fashion trends, beauty tutorials, and product reviews. Influencers should have a strong visual aesthetic, high engagement, and authenticity.
Influencer Persona
Fashion and beauty influencers in India, active on Instagram and YouTube, creating content related to fashion trends, beauty tutorials, and product reviews.
Content Themes
#FashionIndia #BeautyIndia #IndianFashion
#1
House Of Beauty India®
House Of Beauty India®
@UCAFU6ek5Tbz0RoGoAaG6KCQ
IN
House of beauty is a Holistic Beauty channel with FaceYoga, Non-Invasion FaceTools and SkinCareVideos. A combination of service and product offering using non-invasive technology to provide face-lifts to customers. The primary motto is “Work your face, for the Glow to show”. HOB retails non-invasive face lifting products, oils & serums. Our products are 100 % natural, non-surgical oils & serum customised for each skin type. #FaceYogabyVibhuti Arora Free #faceyoga tips @faceyogaschoolbyvibhutiarora
Followers
959.0K
Macro Influencer
Engagement Rate
0.1%
Last Post
3 weeks ago
90%Match Score
Fit for"Looking for fashion and beauty influencers in India to promote our products. Ideal influencers should be active on Instagram and YouTube, creating content related to fashion trends, beauty tutorials, and product reviews. Influencers should have a strong visual aesthetic, high engagement, and authenticity."
This influencer specializes in holistic beauty and skincare, which aligns well with the brand's focus on beauty tutorials and product reviews. Their content style is relevant to the brand's desired content ideas, and they have a strong visual aesthetic. This makes them a good fit for the campaign.
#2
Professional Beauty India
Professional Beauty India
@UCd1kfALq__LqVpR8vBwszxw
IN
Explore beauty & haircare with us! From reviews to tutorials, subscribe for all the glam!
Followers
136.0K
Macro Influencer
Engagement Rate
0.0%
Last Post
3 weeks ago
85%Match Score
Fit for"Looking for fashion and beauty influencers in India to promote our products. Ideal influencers should be active on Instagram and YouTube, creating content related to fashion trends, beauty tutorials, and product reviews. Influencers should have a strong visual aesthetic, high engagement, and authenticity."
This influencer focuses on beauty and haircare, aligning well with the brand's focus on fashion and beauty. Their content style includes tutorials and reviews, which matches the brand's desired content ideas. The influencer's audience is likely to be interested in fashion trends and beauty products, making them a good fit.
#3
Hemali Mistry
Hemali Mistry
@UCaZNo2yABQj1Dtmr-XIxcYQ
Hello beauties, welcome to my channel! This channel is all about learning tips and tricks on how to enhance your natural beauty. Along the way you'll get to know a little bit about me, Hemali, and my life and love for makeup. Hope you guys enjoy and please subscribe.
Followers
21.3K
Micro Influencer
Engagement Rate
0.3%
Last Post
2 weeks ago
80%Match Score
Fit for"Looking for fashion and beauty influencers in India to promote our products. Ideal influencers should be active on Instagram and YouTube, creating content related to fashion trends, beauty tutorials, and product reviews. Influencers should have a strong visual aesthetic, high engagement, and authenticity."
This influencer focuses on enhancing natural beauty, which aligns with the brand's beauty focus. Their content style includes tips and tricks, matching the brand's desired content ideas. This makes them a good fit for the campaign.
#4
Miss Universe
Miss Universe
@UCTdxW3Si8aduSuZbzyR2jlw
US
The Miss Universe Organization exists to advocate for a future forged by women with courage to push the limits of what’s possible. We believe a confident woman can change the world, and the first step is showing up as your beautifully authentic self. Miss Universe 2023 is Sheynnis Palacios from Nicaragua!
Followers
3.3M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for fashion and beauty influencers in India to promote our products. Ideal influencers should be active on Instagram and YouTube, creating content related to fashion trends, beauty tutorials, and product reviews. Influencers should have a strong visual aesthetic, high engagement, and authenticity."
This influencer is associated with the Miss Universe Organization, which focuses on beauty pageants and empowerment, aligning with the brand's beauty focus. Their content could potentially include fashion and beauty tutorials, making them a relevant choice. However, their primary focus may not be on product reviews or tutorials, which slightly limits their fit.
#5
V. Birchwood
V. Birchwood
@UCgz4oLdeKP1Pt2BpiUn2iXQ
NL
I'm a daily wearer of historical clothing and a Volga Tatar. I’m also a lifelong Buddhist. I show how these aspects can intersect, by focusing on experimental archaeology and glimpsing firsthand into what it may have been like for people historically, applied in a modern context. I also discuss historical fashion and hand sewing and how we can interact with fashion in a more compassionate, sustainable, and connected way. For business inquiries please contact: sofie@helmtalentgroup.com For my own everyday clothing, I wear Ancient Greek, Viking, Medieval, Renaissance, Victorian, and other eras, as well as incorporating more of my Indigenous (Turkic) dress. All the garments I make for myself are 100% hand-stitched and are slow to construct! I feel working by hand is a wonderful way to connect with the process of sewing and to show the durability of hand-sewn garments. This is a welcoming space for all genders, sexualities, ethnicities, and any other marginalised groups.
Followers
137.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
25%Match Score
Fit for"Looking for fashion and beauty influencers in India to promote our products. Ideal influencers should be active on Instagram and YouTube, creating content related to fashion trends, beauty tutorials, and product reviews. Influencers should have a strong visual aesthetic, high engagement, and authenticity."
This influencer focuses on historical fashion and sewing, which does not align with the brand's contemporary fashion and beauty focus. Their audience may not be interested in modern fashion trends or beauty tutorials. Thus, they are not a good fit for the campaign.
#6
Happily Globalized
Happily Globalized
@UCuvJpYB5Og6-6SPkeyNAGTQ
IN
I moved to India with my family, I'm a traveller and entrepreneur. Subscribe for a weekly dose of motivation, inspiration and personal stories. Follow me on Instagram: https://www.instagram.com/anasharovasingh/
Followers
19.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
20%Match Score
Fit for"Looking for fashion and beauty influencers in India to promote our products. Ideal influencers should be active on Instagram and YouTube, creating content related to fashion trends, beauty tutorials, and product reviews. Influencers should have a strong visual aesthetic, high engagement, and authenticity."
This influencer's content revolves around travel and personal stories rather than fashion and beauty, which does not align with the brand's focus. Their audience may not be primarily interested in fashion trends or beauty tutorials. Therefore, they are not a suitable fit for the campaign.