The brand is focused on fashion and beauty, targeting the Indian market. To position the brand effectively, it should emphasize contemporary trends, cultural relevance, and quality. Highlighting unique selling points such as eco-friendly materials, cruelty-free products, or exclusive designs can differentiate the brand in a competitive market.
The ideal customer profile includes:
By leveraging these strategies, the brand can effectively reach and engage its target customers through the right influencers and compelling content.
Extracted from Campaign Brief & Market Analysis