MyInfluencer
Brief

"Influncers based in Texas should be females about fasion,beauty,lifestyle and food followers should be 1K to 10K and engagement rate should be 3 or more than 3"

Fashion, beauty, lifestyle, and food

Research Insight & Analysis

Product Positioning

The brand appears to be focused on fashion, beauty, lifestyle, and food, targeting a specific demographic in Texas. To position the brand effectively, it should emphasize local trends, cultural nuances, and the unique lifestyle of Texas. Highlighting the blend of modern and traditional elements in fashion and beauty, as well as the diverse culinary scene, can create a strong market presence. The brand should also leverage the authenticity and relatability of micro-influencers to build trust and engagement with the audience.

Target Customers

The ideal customer profile includes:

  • Young Women (Ages 18-35): Interested in fashion, beauty, lifestyle, and food. They are likely trends and seek inspiration from influencers.
  • Professionals and Students: Individuals who are balancing work or studies with a keen interest in maintaining a stylish and trendy lifestyle.
  • Health and Wellness Enthusiasts: Those who are conscious about their lifestyle choices, including food and beauty products.

Illustrative Examples

  1. Sarah, 25: A young professional working in Austin, Texas. She follows fashion and beauty influencers for style tips and product recommendations.
  2. Emily, 21: A college student in Dallas who loves exploring new food spots and trying out beauty hacks.
  3. Jessica, 30: A health-conscious mother in Houston who looks for lifestyle tips and healthy recipes.

Potential Influencer Matches

Micro-Influencers (1K to 10K Followers)

  • Fashion Enthusiasts: Influencers who share daily outfit inspirations, shopping hauls, and fashion tips. They can showcase the brand's products in a relatable and authentic manner.
  • Beauty Gurus: Influencers who focus on makeup tutorials, skincare routines, and beauty product reviews. They can create content around the brand's beauty products, highlighting their benefits and usage.
  • Lifestyle Bloggers: Influencers who cover a wide range of topics, including home decor, travel, and personal experiences. They can integrate the brand's products into their daily life content.
  • Foodies: Influencers who share recipes, restaurant reviews, and food photography. They can feature the brand's food products or collaborate on cooking videos.

Content Creation Ideas

General Ideas

  • Product Reviews and Tutorials: Influencers can create detailed reviews and tutorials showcasing how to use the brand's products effectively.
  • Outfit of the Day (OOTD): Fashion influencers can share daily outfit posts featuring the brand's clothing items.
  • Skincare Routines: Beauty influencers can incorporate the brand's skincare products into their daily routines and share the results.
  • Recipe Videos: Food influencers can create engaging recipe videos using the brand's food products.

Creative Ideas

  • Texas-Themed Fashion Lookbooks: Influencers can create lookbooks inspired by Texas culture, blending modern and traditional styles.
  • Beauty Challenges: Organize beauty challenges where influencers use the brand's products to create unique looks, encouraging their followers to participate.
  • Lifestyle Vlogs: Influencers can document a day in their life, highlighting how the brand's products fit seamlessly into their routine.
  • Food Pairing Guides: Food influencers can create guides on pairing the brand's food products with local Texas cuisine, making it relatable to the audience.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong, engaging presence in the market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Fashion, beauty, lifestyle, and food
Campaign Objectives
Looking for female influencers based in Texas with 1K to 10K followers and an engagement rate of 3% or higher. They should create content related to fashion, beauty, lifestyle, and food.
Influencer Persona
Female influencers based in Texas with 1K to 10K followers and an engagement rate of 3% or higher, creating content about fashion, beauty, lifestyle, and food.
Content Themes
#FashionInfluencer #BeautyBlogger #LifestyleVlogger
#1
Alejandra Casado | FASHION | UGC Creator
Alejandra Casado | FASHION | UGC Creator
@alejandracsd
United States
🎀Fashion, Beauty, UGC / Daily outfits Inspiration 📍San Antonio / Austin Texas 📩 email: alejandcsd@gmail.com
Followers
308.2K
Macro Influencer
Engagement Rate
0.2%
Last Post
3 weeks ago
70%Match Score
Fit for"Fashion, beauty, lifestyle, and food"
This influencer is a female based in Texas with a follower count within the specified range. Her content focuses on fashion, beauty, and lifestyle, aligning well with the brand's desired themes. However, the engagement rate is not provided, which is crucial for the brand's requirements.
#2
Haku
Haku
@hakukaze
United States
▪️Makeup enthusiast 📍LA ✉️ haku@whalartalent.com
Followers
112.5K
Macro Influencer
Engagement Rate
4.7%
Last Post
3 weeks ago
30%Match Score
Fit for"Fashion, beauty, lifestyle, and food"
This influencer is based in the United States, but not specifically in Texas. Their follower count is above the desired range of 1K to 10K. The content focus on makeup aligns with the brand's interests, but the location issue is a significant drawback.
#3
Priscilla Diaz
Priscilla Diaz
@priscillaaydee
United States
Motherhood | Daily Life | Texas Creating a Beautiful Life in Texas Come do Life with us in my Stories! 📍 Dallas, TX
Followers
3.6K
Micro Influencer
Engagement Rate
0.1%
Last Post
4 weeks ago
30%Match Score
Fit for"Fashion, beauty, lifestyle, and food"
This influencer is based in Texas and focuses on motherhood and lifestyle content, which partially aligns with the brand's requirements. However, their follower count is below the specified range of 1K to 10K, making them a poor fit. The engagement rate is also not provided, which is essential for the brand's criteria.
#4
Ayushi Sharma
Ayushi Sharma
@sharma____ayushi
India
🎀Content Creator 💌DM/mail for collaborations 📩 ayushisharma2629@gmail.com 🛍️YesStyle Code : AYUSHI29 ~~ my youtube👇🏻👇🏻
Followers
5.4K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Fashion, beauty, lifestyle, and food"
This influencer focuses on skincare and beauty, which aligns with the brand's beauty aspect. However, their follower count is below the specified range of 1K to 10K, making them a poor fit. The engagement rate is not provided, which is essential for the brand's criteria.
#5
Stefan Johnson
Stefan Johnson
@s_johnson_voiceovers
United States
Cleveland Snack Daddy Voice & Screen Actor Announcer Former Concierge VO 4 Forbes, Scott Pilgrim, Doritos, WWE & more. R:@sbvtalent @thetalentgrouptg
Followers
1.6M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Fashion, beauty, lifestyle, and food"
This influencer is based in the United States, but not specifically in Texas. Their follower count is well above the desired range of 1K to 10K. The content focus on food aligns with the brand's interests, but the location issue is a significant drawback.
#6
Anthony🧋| Dallas & More Foodie
Anthony🧋| Dallas & More Foodie
@aanthonyate
United States
🤳🏽 Phone always eats first! 📍 Dallas + Houston, SoCal & More✈️ 🤩 TikTok | 37K Followers 💌 DM/Email for collabs 💅🏾 Lvl 6 Local Guide on Google
Followers
3.2K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Fashion, beauty, lifestyle, and food"
This influencer focuses on food content and is based in Texas, which aligns with the brand's requirements. However, their follower count is below the specified range of 1K to 10K, making them a poor fit. The engagement rate is not provided, which is essential for the brand's criteria.