The brand appears to be focused on fashion, beauty, lifestyle, and food, targeting a specific demographic in Texas. To position the brand effectively, it should emphasize local trends, cultural nuances, and the unique lifestyle of Texas. Highlighting the blend of modern and traditional elements in fashion and beauty, as well as the diverse culinary scene, can create a strong market presence. The brand should also leverage the authenticity and relatability of micro-influencers to build trust and engagement with the audience.
The ideal customer profile includes:
By leveraging these strategies, the brand can effectively reach its target audience and create a strong, engaging presence in the market.
Extracted from Campaign Brief & Market Analysis