Fashion, lifestyle, and travel bloggers from Kolkata, active on Instagram, YouTube, or blogs.

Product Positioning

The focus is on fashion, lifestyle, and travel, which are interconnected sectors that appeal to a broad audience interested in aesthetics, experiences, and personal expression. The brand can be positioned as a trendsetter in these areas, offering unique insights and products that enhance the lifestyle of its customers. By leveraging the cultural and vibrant backdrop of Kolkata, the brand can highlight its offerings as essential for those who appreciate a blend of tradition and modernity.

Target Customers

The ideal customer profile includes young adults and middle-aged individuals who are fashion-forward, enjoy exploring new places, and are keen on maintaining a stylish lifestyle are likely to be tech-savvy, active on social media, and influenced by visual content. Examples include:

• Young professionals in their 20s and 30s who are looking for fashion inspiration and travel tips.
• Middle-aged individuals who are interested in lifestyle upgrades and cultural experiences.
• College students who are exploring personal style and travel opportunities.

Potential Influencer Matches

• Fashion Influencers: These influencers can showcase the brand's fashion products through styling tips, outfit inspirations, and trend discussions. They can effectively reach young adults and fashion enthusiasts.

• Lifestyle Bloggers: Influencers who focus on lifestyle can create content around how the brand's products fit into everyday life, offering practical and aspirational insights to middle-aged customers.

• Travel Bloggers: By highlighting travel experiences and destinations, these influencers can connect with audiences interested in exploration and adventure, aligning with the brand's travel aspect.

Content Creation Ideas

• Fashion Lookbooks: Create seasonal lookbooks featuring the brand's products styled in various ways, appealing to fashion-conscious audiences.

• Lifestyle Vlogs: Develop vlogs that incorporate the brand's products into daily routines, showcasing their practicality and style.

• Travel Diaries: Collaborate with travel influencers to create engaging travel diaries that highlight destinations and experiences, integrating the brand's offerings.

• Cultural Fusion Content: Leverage Kolkata's rich cultural heritage by creating content that blends traditional elements with modern fashion and lifestyle trends, appealing to a diverse audience.

These strategies can help the brand effectively engage with its target audience and enhance its market presence.