Fashion, relationships, travel, luxury in Riyadh

Product Positioning

The brand or product appears to be positioned within the luxury lifestyle sector, focusing on fashion, relationships, travel, and luxury experiences. This positioning aligns well with affluent consumers who value high-end products and services, exclusivity, and aspirational lifestyles. The brand can leverage the growing interest in luxury travel and fashion in Riyadh, tapping into a market that appreciates premium quality and sophisticated aesthetics.

Target Customers

The ideal customer profile includes:

• Affluent Couples: Married or in a relationship, with disposable income to spend on luxury goods and experiences.
• Fashion Enthusiasts: Individuals who follow the latest trends and are willing to invest in high-end fashion items.
• Travel Aficionados: People who enjoy traveling to exclusive destinations and are interested in luxury travel experiences.
• Luxury Lifestyle: who prioritize luxury in various aspects of their lives, from fashion to travel to relationships.

Illustrative Examples

1. A married couple in their 30s who frequently travel and share their experiences on social media.
2. A young couple engaged to be married, interested in luxury fashion and planning a high-end wedding.
3. A fashion-forward couple who attend exclusive events and are always dressed in the latest designer trends.

Potential Influencer Matches

Fashion Influencers

• Fashion Couples: Couples who are known for their impeccable style and often post about fashion trends, designer outfits, and luxury accessories.
• Luxury Lifestyle Bloggers: Influencers who cover a range of topics including fashion, travel, and relationships, and have a strong following among affluent consumers.

Travel Influencers

• Traveling Couples: Influencers who document their luxury travel experiences, showcasing high-end destinations, hotels, and travel gear.
• Luxury Travel Bloggers: Individuals who focus on exclusive travel experiences and have a significant following among those who aspire to travel in style.

Relationship Influencers

• Couples Sharing Relationship Advice: Married couples or partners who provide insights into maintaining a healthy relationship, often intertwined with their luxury lifestyle.
• Lifestyle Couples: Influencers who share their day-to-day life, focusing on their relationship dynamics, fashion choices, and travel adventures.

Content Creation Ideas

General Ideas

• Fashion Lookbooks: Create seasonal lookbooks featuring the latest luxury fashion trends, styled by influencer couples.
• Travel Diaries: Document luxury travel experiences, highlighting exclusive destinations, accommodations, and activities.
• Relationship Tips: Share advice on maintaining a healthy relationship, with a focus on shared luxury experiences and fashion.

Creative Ideas

• Couple Challenges: Host fashion or travel challenges where influencer couples compete to create the best looks or travel itineraries.
• Behind-the-Scenes: Offer a glimpse into the daily lives of influencer couples, focusing on their fashion choices, travel plans, and relationship moments.
• Luxury Unboxings: Have influencers unbox and review high-end fashion items or travel gear, providing their audience with an authentic look at luxury products.

By collaborating with influencers who align with these categories, the brand can effectively reach its target audience and create engaging, aspirational content that resonates with consumers in Riyadh.