The brand or product appears to be positioned within the luxury lifestyle sector, focusing on fashion, relationships, travel, and luxury experiences. This positioning aligns well with affluent consumers who value high-end products and services, exclusivity, and aspirational lifestyles. The brand can leverage the growing interest in luxury travel and fashion in Riyadh, tapping into a market that appreciates premium quality and sophisticated aesthetics.
The ideal customer profile includes:
By collaborating with influencers who align with these categories, the brand can effectively reach its target audience and create engaging, aspirational content that resonates with consumers in Riyadh.
Extracted from Campaign Brief & Market Analysis