Influencers should be gamers with a strong interest in fashion, ideally aged 16-30, and active on platforms like Instagram and TikTok.

Product Positioning

The FASHION FORTNITE GAME "Envy" can be positioned as a unique blend of gaming and fashion, appealing to both gamers and fashion enthusiasts. This dual focus allows the brand to tap into two vibrant communities, leveraging the popularity of Fortnite while introducing stylish elements that resonate with fashion-forward individuals.

To create a strong product/market fit, Envy can emphasize customization and self-expression through in-game fashion choices, aligning with current trends in both gaming and fashion. Highlighting collaborations with well-known fashion brands or designers could also enhance the game's appeal, making it a must-try for both gamers and fashion lovers.

Target Customers

The ideal customer profile for Envy includes:

• Gamers aged 13-30: This demographic is highly engaged with online gaming and often seeks new experiences within popular games like Fortnite. They value creativity and personalization in their gaming experience.

• Fashion enthusiasts: Individuals who are passionate about fashion trends and enjoy expressing their style through clothing and accessories. They are likely to be active on social media platforms where fashion is showcased.

• Influencer followers: Fans of influencers who blend gaming and fashion content, often looking for recommendations on both gaming and style.

Illustrative examples of target customers:

1. A 20-year-old college student who plays Fortnite regularly and follows fashion influencers on Instagram.
2. A 15-year-old high school student who streams gaming content on Twitch and is interested in the latest streetwear trends.
3. A 25-year-old professional gamer who collaborates with fashion brands and shares their gaming and style journey on YouTube.

Potential Influencer Matches

To effectively promote Envy, consider collaborating with the following types of influencers:

• Gaming Influencers: These influencers have a dedicated following within the gaming community. They can showcase Envy's gameplay, highlighting its unique fashion elements and engaging their audience through live streams or gameplay videos.

• Fashion Influencers: Influencers who focus on fashion can create content that emphasizes the stylish aspects of Envy. They can share outfit ideas inspired by the game, appealing to their followers who are interested in both fashion and gaming.

• Lifestyle Influencers: These influencers often cover a range of topics, including gaming and fashion. They can introduce Envy to a broader audience, showcasing how the game fits into a fashionable lifestyle.

• Cosplayers: Influencers who specialize in cosplay can create unique content by designing outfits based on characters or themes from Envy, attracting both gaming and fashion fans.

Content Creation Ideas

To generate buzz and engagement around Envy, consider the following content topics and ideas:

• Fashion Challenges: Host challenges where influencers create outfits inspired by in-game items or themes, encouraging their followers to participate and share their own creations.

• Behind-the-Scenes Content: Share the development process of Envy, including insights into fashion collaborations, character design, and gameplay mechanics.

• Influencer Takeovers: Allow influencers to take over the game's social media accounts for a day, sharing their experiences and favorite fashion elements within the game.

• Fashion and Gaming Tutorials: Create video content that combines gaming tips with fashion advice, such as how to style in-game outfits for real-life events.

• User-Generated Content Campaigns: Encourage players to share their in-game fashion looks on social media, using a specific hashtag to create a community around Envy's fashion elements.

These strategies can help Envy resonate with its target audience, driving engagement and excitement for the game.