MyInfluencer
Brief

Influencers from Fashion and lifestyle with minimum followers 80K and engagement rate at least 1.5% in India

Fashion and lifestyle influencers with 80K+ followers, high engagement, based in India, active on Instagram.

Research Insight & Analysis

Product Positioning

The user's query focuses on finding influencers in the fashion and lifestyle sectors in India. This suggests that the product or service being promoted is likely related to fashion, lifestyle, or a combination of both. In the existing market, fashion and lifestyle brands can be positioned as trendy, aspirational, and relatable. The brand can leverage the influencers' personal style and lifestyle to create a strong connection with their audience.

Target Customers

The ideal customer profile for a fashion and lifestyle brand in India would include:

  • Age Group: Primarily 18-35 years old
  • Gender: Both male and female, with a slight skew towards female customers
  • Location: Urban and semi-urban areas in India
  • Interests: Fashion, beauty, travel, fitness, and lifestyle trends
  • Income Level: Middle to upper-middle class, with disposable income for discretionary spending

Illustrative examples of target customers:

  1. Young Professionals: Individuals in their mid-20s to early 30s who are fashion-conscious and follow the latest trends.
  2. College Students: Young adults who are exploring their personal style and are influenced by social media trends.
  3. Fashion Enthusiasts: Individuals who actively follow fashion influencers and are always on the lookout for new styles and brands.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers should have a minimum of 80K followers and an engagement rate of at least 1.5%. Here are some types of influencers that would be suitable:

  1. Fashion Bloggers: Influencers who focus on fashion trends, outfit ideas, and styling tips. They can showcase the brand's products through lookbooks, styling videos, and fashion hauls.
  2. Lifestyle Influencers: Influencers who cover a broad range of topics including fashion, beauty, travel, and daily routines. They can integrate the brand's products into their everyday life content, making it more relatable.
  3. Beauty Influencers: Influencers who specialize in beauty and skincare but also touch upon fashion. They can create makeup and outfit pairing videos, promoting the brand's products.
  4. Fitness Influencers: Influencers who focus on fitness and wellness but also have a strong sense of style. They can promote activewear or athleisure products from the brand.

Content Creation Ideas

To maximize the impact of the influencer marketing campaign, here are some content ideas:

  1. Outfit of the Day (OOTD) Posts: Influencers can share daily outfit posts featuring the brand's products, tagging the brand and using relevant hashtags.
  2. Styling Challenges: Create a challenge where influencers style a particular product in multiple ways, encouraging their followers to participate and share their own looks.
  3. Behind-the-Scenes Content: Influencers can share behind-the-scenes content from photoshoots or events, giving followers an exclusive look at the brand.
  4. Unboxing and Reviews: Influencers can unbox and review the brand's products, providing honest feedback and highlighting key features.
  5. Collaborative Giveaways: Partner with influencers for giveaways, where followers can win products by following the brand and the influencer, and engaging with the content.
  6. Seasonal Lookbooks: Influencers can create seasonal lookbooks or fashion guides featuring the brand's latest collections, providing styling inspiration for their followers.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales.

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