The brand appears to be focused on fashion, specifically targeting street style, Y2K, and Gen Z trends. This positioning places the brand in a vibrant and dynamic segment of the fashion market that is characterized by bold, nostalgic, and youthful aesthetics. can leverage the resurgence of Y2K fashion and the popularity of street style among younger demographics to create a strong market presence. Emphasizing unique, trendy, and affordable fashion pieces will resonate well with the target audience.
The ideal customer profile includes:
By leveraging these strategies, the brand can effectively reach and engage its target audience, driving both brand awareness and sales.
Extracted from Campaign Brief & Market Analysis