Fashion influencers who are students or have a strong connection to Delhi University, with a smaller follower base.

Product Positioning

The query suggests a focus on fashion, specifically targeting influencers with fewer followers at Delhi University. This indicates a strategy to leverage micro-influencers who have a more engaged and niche audience. The product positioning should emphasize trendy, affordable, and student-friendly fashion that resonates with the youthful and vibrant culture of Delhi University.

Target Customers

The ideal customer profile includes:

• Age Group: 18-25 years old
• Location: Delhi University and surrounding areas
• Interests: Fashion, trends, student life, social media
• Lifestyle: Active on social media, budget-conscious, looking for trendy and stylish clothing

Illustrative examples:

1. Female Student: A 20-year-old undergraduate student who follows fashion trends on Instagram and is always looking for affordable yet stylish outfits for college and social events.
2. Male Student: A 22-year-old postgraduate student who is interested in casual and smart-casual fashion, often shopping online for the latest trends.

Potential Influencer Matches

Micro-Influencers

• Fashion Enthusiasts: Students who regularly post about their outfits, fashion tips, and shopping hauls. They have a smaller but highly engaged following.
• Lifestyle Bloggers: Students who share their daily life, including fashion, food, and campus activities. Their content is relatable and authentic.

Niche Influencers

• Sustainable Fashion Advocates: Influencers who promote eco-friendly and sustainable fashion choices. This can appeal to the environmentally conscious segment of the student population.
• Budget Fashion Influencers: Those who focus on affordable fashion finds and budget-friendly styling tips, which align well with the financial constraints of students.

Content Creation Ideas

General Ideas

• Outfit of the Day (OOTD): Daily posts featuring different outfits styled with the brand's clothing.
• Fashion Challenges: Engaging challenges like "7 Days of Fashion" where influencers showcase a new outfit each day for a week.
• Hauls and Unboxings: Videos or posts where influencers unbox and review their latest purchases from the brand.

Creative Ideas

• Campus Fashion Show: Organize a virtual or physical fashion show on campus, featuring influencers as models.
• Style Tips and Tutorials: Short videos or reels where influencers share styling tips, mix-and-match ideas, and fashion hacks.
• Collaborative Giveaways: Partner with influencers for giveaways that encourage followers to engage with both the influencer and the brand's social media pages.

By focusing on these strategies, the brand can effectively reach and engage with the student population at Delhi University, leveraging the authenticity and relatability of micro-influencers.