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Brief

"influencers for fashion brand for over 40s in the UK, casual wear."

influencers for fashion brand for over 40s in the UK, casual wear.

Research Insight & Analysis

Product Positioning

The query specifies a fashion brand targeting individuals over 40 in the UK, focusing on casual wear. This brand can be positioned as a stylish yet comfortable option for mature customers who value both fashion and practicality. Emphasizing quality, timeless designs, and comfort will resonate well with this demographic. Highlighting the brand's commitment to catering to the unique fashion needs of the over-40s market can set it apart from competitors.

Target Customers

The ideal customer profile for this brand includes:

  • Age: Individuals aged 40 and above
  • Location: United Kingdom
  • Lifestyle: Casual, possibly semi-retired or working professionals who prefer comfortable yet stylish clothing
  • Interests: Fashion, comfort, quality, and timeless designs
  • Gender: Both men and women, though the brand may choose to focus on one gender initially

Illustrative examples:

  • A 45-year-old woman who works part-time and enjoys weekend getaways, looking for versatile and comfortable clothing.
  • A 50-year-old man who values quality and comfort in his casual wardrobe, preferring classic styles that are easy to mix and match.

Potential Influencer Matches

Fashion Bloggers and Stylists

Influencers who specialize in fashion for mature audiences can effectively showcase the brand's products. They can create lookbooks, styling tips, and reviews that highlight the brand's unique selling points.

Lifestyle Influencers

Influencers who focus on lifestyle content, including travel, wellness, and everyday life, can integrate the brand's casual wear into their daily routines, demonstrating its practicality and style.

Celebrity Influencers

Well-known personalities over 40 who have a strong following in the UK can lend credibility and visibility to the brand. Their endorsement can attract attention and build trust among the target audience.

Micro-Influencers

Influencers with smaller but highly engaged followings in the over-40 demographic can create authentic and relatable content. Their recommendations often carry significant weight with their audience.

Content Creation Ideas

General Ideas

  • Outfit of the Day (OOTD): Daily or weekly posts featuring different ways to style the brand's casual wear.
  • Seasonal Lookbooks: Curated collections of outfits for different seasons, showcasing the versatility of the brand's clothing.
  • Behind-the-Scenes: Content that gives a glimpse into the design and production process, emphasizing quality and craftsmanship.

Creative Ideas

  • Style Challenges: Influencers can create challenges where they style the brand's pieces in various ways, encouraging their followers to participate and share their looks.
  • Customer Stories: Featuring real customers and their stories, highlighting how the brand's clothing fits into their lives.
  • Collaborative Collections: Partnering with influencers to design limited-edition pieces or collections, creating buzz and exclusivity.

By leveraging these strategies, the brand can effectively reach and engage its target audience, building a strong presence in the market for casual wear for individuals over 40 in the UK.

Curated Influencer List
#1
Miranda Parker
Miranda Parker
@mirandaparker09
US
Gray Hair🌪️ Affordable Fashion Over 40 + Married🫶🏼 The 🔗 you want👇🏼
Followers
357.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for fashion influencers in the UK who cater to individuals over 40. The focus is on promoting casual wear. Ideal influencers should have a strong presence among the over-40 demographic and create engaging fashion-related content."
The influencer's content on affordable fashion for over 40s aligns well with the brand's target audience. However, they are based in the US, not the UK.
#2
Fashionablefather
Fashionablefather
@fashionablefather
US
Website links on IG and YT
Followers
59.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for fashion influencers in the UK who cater to individuals over 40. The focus is on promoting casual wear. Ideal influencers should have a strong presence among the over-40 demographic and create engaging fashion-related content."
This influencer has a significant following and focuses on fashion, but their location is in the US, not the UK.
#3
DOE
DOE
@doestyle
US
Fun, practical fashion over forty. Midlife | Midsize
Followers
7.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for fashion influencers in the UK who cater to individuals over 40. The focus is on promoting casual wear. Ideal influencers should have a strong presence among the over-40 demographic and create engaging fashion-related content."
This influencer focuses on fashion for over 40s, which aligns well with the brand's target audience. However, they are based in the US, not the UK.
#4
Tracy
Tracy
@thefashionsessions
US
350K on IG🥰 👇🏻 Shop my looks here 👇🏻
Followers
97.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for fashion influencers in the UK who cater to individuals over 40. The focus is on promoting casual wear. Ideal influencers should have a strong presence among the over-40 demographic and create engaging fashion-related content."
The influencer has a significant following and focuses on fashion, but their location is in the US, not the UK.
#5
LifeInStylebyLiz
LifeInStylebyLiz
@UCW7niCWw2hln-k3nWHYnUPQ
US
Hey there! I'm Liz. I am 52 years young! I am a mom to two beautiful girls, and I am lucky to be married to the love of my life. I went to school for broadcasting, but never actually worked in the field- other than a few commercials and interviews on local talk shows, but I never lost the itch to be in front of the camera! I don't take myself too seriously and love to laugh at myself! I grew up bargain hunting with my mom, and I still like to find affordable fashion with a high-end look and quality! If you like affordable fashion, over 40 make-up tutorials, cooking, and a healthy lifestyle, you will love my channel. I cover all of those topics with a few laughs thrown in! ~New videos uploaded every week~ Please consider subscribing to my channel and let's talk!
Followers
18.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for fashion influencers in the UK who cater to individuals over 40. The focus is on promoting casual wear. Ideal influencers should have a strong presence among the over-40 demographic and create engaging fashion-related content."
The influencer's content on affordable fashion and lifestyle for over 40s aligns well with the brand's target audience. However, they are based in the US, not the UK, which is a major drawback.
#6
RachaelPotash✨MomLife&Style
RachaelPotash✨MomLife&Style
@rachaelpotash
US
Mom LifeStyle OVER 4️⃣0️⃣ FAMILY FASHION & BEAUTY Rachpotash@gmail.com
Followers
53.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for fashion influencers in the UK who cater to individuals over 40. The focus is on promoting casual wear. Ideal influencers should have a strong presence among the over-40 demographic and create engaging fashion-related content."
The influencer focuses on family fashion and beauty, which aligns with the brand's target audience. However, they are based in the US, not the UK.