Fashion influencers based in New York or Los Angeles with a follower count of less than 100k. They should be active on platforms like Instagram, TikTok, or YouTube and create engaging fashion-related content.

Product Positioning

The user's query focuses on fashion, specifically targeting influencers based in New York or Los Angeles with less than 100k followers. This suggests a strategy aimed at leveraging micro-influencers who have a more engaged and niche audience. The fashion industry in these cities is highly dynamic and trend-driven, making it essential to position the brand or product as trendy, stylish, and in tune with the latest fashion movements.

Target Customers

Given the focus on fashion and the choice of New York and Los Angeles, the ideal customer profile would likely include:

• Young Adults (18-35 years old): This age group is highly active on social media and is often influenced by fashion trends.
• Urban Dwellers: Individuals living in metropolitan areas who are likely to be fashion-conscious and have disposable income.
• Trendsetters and Early Adopters: People who are always on the lookout for the latest fashion trends and are willing to try new brands.
• Social Media Savvy: Customers who actively follow fashion influencers and engage with fashion content on platforms like Instagram, TikTok, and YouTube.

Potential Influencer Matches

Micro-Influencers (10k-100k followers)

• Fashion Bloggers: Influencers who regularly post about fashion trends, outfit ideas, and style tips. They can create content that showcases the brand's products in a relatable and authentic manner.
• Lifestyle Influencers: These influencers cover a broader range of topics, including fashion, beauty, and daily life. They can integrate the brand into their everyday content, making it more appealing to their followers.
• Local Fashion Enthusiasts: Influencers who are well-known in their local fashion scenes in New York or Los Angeles. They can provide a localized touch to the campaign, making it more relevant to the target audience.

Content Creation Ideas

General Ideas

• Outfit of the Day (OOTD): Influencers can showcase how they style the brand's products in their daily outfits.
• Unboxing and Reviews: Influencers can create unboxing videos and provide honest reviews of the products, highlighting their features and benefits.
• Seasonal Lookbooks: Influencers can create lookbooks for different seasons, showing how the brand's products can be styled for various occasions.

Creative Ideas

• Street Style Challenges: Influencers can participate in street style challenges, where they create unique outfits using the brand's products and share them with their followers.
• Behind-the-Scenes Content: Influencers can provide a behind-the-scenes look at fashion events, photoshoots, or their daily lives, incorporating the brand's products.
• Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to engage with the brand for a chance to win products.

By leveraging micro-influencers in New York and Los Angeles, the brand can tap into highly engaged and fashion-forward audiences, creating authentic and impactful marketing campaigns.