Fashion influencers who are fans of K-pop, active on social media platforms like Instagram, TikTok, and YouTube.

Product Positioning

The user's query indicates a need for fashion influencers who are interested in K-pop. This suggests that the product or service being promoted is likely related to fashion and has a connection to K-pop culture. In the existing market, this product can be positioned as trendy, youthful, and culturally relevant, appealing to fans of K-pop who are often interested in the latest fashion trends and styles worn by their favorite idols.

Target Customers

The ideal customer profile for this product would be:

• Age Group: Primarily teenagers to young adults (13-30 years old)
• Gender: Predominantly female, but also inclusive of male fans
• Interests: K-pop music, fashion, beauty, and pop culture
• Geographic Location: Global, with a strong presence in countries with large K-pop fanbases such as South Korea, the United States, Japan, and various Southeast Asian countries

Illustrative examples of target customers:

1. A 16-year-old girl from the United States who follows multiple K-pop groups and enjoys replicating the fashion styles of her favorite idols.
2. A 22-year-old male from South Korea who is a fan of K-pop and is interested in the latest fashion trends showcased by K-pop artists.
3. A 19-year-old female from Japan who actively participates in K-pop fan communities and frequently purchases fashion items inspired by K-pop culture.

Potential Influencer Matches

Types of influencers suitable for promoting the product:

1. K-pop Fashion Enthusiasts: Influencers who regularly post about K-pop fashion, including outfit recreations and style tips inspired by K-pop idols. They can effectively reach fans who are looking to emulate the fashion of their favorite artists.
2. K-pop Dance Cover Artists: Influencers who create dance covers of popular K-pop songs. These influencers often have a strong following among K-pop fans and can incorporate fashion elements into their dance videos.
3. K-pop Beauty Gurus: Influencers who focus on beauty and makeup tutorials inspired by K-pop idols. They can showcase how to achieve the complete look, including fashion, makeup, and accessories.
4. K-pop Lifestyle Bloggers: Influencers who share their daily lives and experiences as K-pop fans. They can provide a more personal connection with their audience and promote fashion items as part of their lifestyle content.

Content Creation Ideas

1. Outfit Challenges: Influencers can create content where they recreate iconic outfits worn by K-pop idols, showcasing how to achieve the look using the promoted fashion items.
2. Fashion Hauls: Influencers can do unboxing and try-on hauls of the latest fashion collections inspired by K-pop, providing reviews and styling tips.
3. Dance Covers with Fashion Focus: Influencers can create dance cover videos while wearing the promoted fashion items, highlighting how the clothing performs during dance routines.
4. Get Ready With Me (GRWM): Influencers can film GRWM videos where they prepare for a K-pop concert or event, featuring the fashion items as part of their outfit.
5. K-pop Idol Lookbooks: Influencers can create lookbook videos or posts that compile different outfits inspired by various K-pop idols, offering viewers multiple styling options.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage with its target audience, driving interest and sales for the fashion products.