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Brief

"People that do fashion videos related to gaming and japanese culture"

People that do fashion videos related to gaming and japanese culture

Research Insight & Analysis

Product Positioning

The user's query suggests a niche intersection of fashion, gaming, and Japanese culture. This unique combination can be positioned as a lifestyle brand that caters to enthusiasts of these three areas. The brand can emphasize its unique blend of modern fashion trends with elements inspired by gaming aesthetics and Japanese cultural motifs. This positioning can appeal to a diverse audience that values creativity, individuality, and a fusion of different cultural influences.

Target Customers

The ideal customer profile for this brand would include:

  • Age Group: Primarily 18-35 years old
  • Gender: All genders, with a slight skew towards females due to the fashion aspect
  • Interests: Fashion, gaming, Japanese culture, anime, cosplay, and pop culture
  • Lifestyle: Tech-savvy, active on social media, enjoys attending conventions and events related to gaming and anime
  • Geographic Location: Urban areas with a high concentration of young adults, such as major cities in the US, Europe, and Japan

Illustrative Examples

  1. A 22-year-old female college student who loves anime and regularly attends comic conventions. She follows fashion influencers who incorporate cosplay elements into their outfits.
  2. A 28-year-old male software developer who is an avid gamer and enjoys wearing gaming-themed apparel. He follows YouTubers who review gaming merchandise and fashion.
  3. A 25-year-old non-binary artist who is passionate about Japanese street fashion and integrates gaming motifs into their artwork and clothing style.

Potential Influencer Matches

Fashion Influencers with a Gaming Twist

These influencers focus on fashion but have a strong interest in gaming. They can showcase how to incorporate gaming elements into everyday outfits.

Cosplayers and Anime Enthusiasts

Cosplayers who create content around anime and gaming conventions can highlight the brand's products as part of their costumes or casual wear.

YouTube and Twitch Streamers

Gaming streamers who also have a keen sense of style can promote the brand by wearing the products during their streams and discussing their unique fashion sense.

Japanese Culture Influencers

Influencers who focus on Japanese culture, including traditional and modern fashion, can introduce the brand to their followers who are interested in Japanese aesthetics.

Content Creation Ideas

General Ideas

  • Outfit of the Day (OOTD) Posts: Influencers can share daily outfits featuring the brand's products, highlighting how they incorporate gaming and Japanese culture elements.
  • Unboxing Videos: Influencers can create unboxing videos of the brand's latest collections, showcasing the quality and design details.

Creative Ideas

  • Cosplay Tutorials: Collaborate with cosplayers to create tutorials on how to use the brand's products to achieve specific character looks.
  • Fashion Challenges: Launch a fashion challenge where influencers and their followers create outfits based on a specific gaming or Japanese culture theme.
  • Behind-the-Scenes Content: Share behind-the-scenes content of the design and production process, emphasizing the brand's commitment to quality and creativity.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the niche market of fashion, gaming, and Japanese culture.

Curated Influencer List
#1
TOROKAMI
TOROKAMI
@torokami
CA
subtle gaming streetwear
Followers
61.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers who create fashion videos related to gaming and Japanese culture. Ideal influencers should have a strong presence in these niches and create engaging content that blends fashion with gaming and Japanese cultural elements."
This influencer's content is focused on gaming streetwear, which aligns well with the brand's focus on fashion and gaming, but there is no mention of Japanese culture.
#2
This Is Antwon
This Is Antwon
@UC8TjnmfivUw4bLB-VEn0_Sw
GB
What's up guys, This is Antwon here. This channel features weekly vids on footwear & fashion, often with a techwear slant. I cover designer gear, cheaper alternatives, and sale pickups; regardless of your taste, hopefully you'll find something cool! New videos come out Sunday 6PM BST, with the occasional weekday bonus video
Followers
176.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for influencers who create fashion videos related to gaming and Japanese culture. Ideal influencers should have a strong presence in these niches and create engaging content that blends fashion with gaming and Japanese cultural elements."
This influencer covers fashion with a techwear slant, which aligns somewhat with the brand's focus, but there is no mention of Japanese culture.
#3
Mark Kwak
Mark Kwak
@UCOztb3uC0VYLX_UxWsPrHKg
US
Mark Kwak- Life Enthusiast! My channel covers the following: Tech | Menswear | Style | Home Goods | Minimalism | Reviews | Lifestyle My Store: http://markcollective.co Feel free to reach out: mark@markcollective.co
Followers
11.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for influencers who create fashion videos related to gaming and Japanese culture. Ideal influencers should have a strong presence in these niches and create engaging content that blends fashion with gaming and Japanese cultural elements."
This influencer covers tech, menswear, and lifestyle, but there is no specific focus on gaming or Japanese culture.
#4
S a l l y
S a l l y
@artsysally
IE
🎀Girly Content | Career | Self~Improvement🍒 Fashion Designer~Actress~GYM
Followers
48.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for influencers who create fashion videos related to gaming and Japanese culture. Ideal influencers should have a strong presence in these niches and create engaging content that blends fashion with gaming and Japanese cultural elements."
This influencer covers girly content, career, and self-improvement, but there is no specific focus on gaming or Japanese culture.
#5
Raymond Strazdas
Raymond Strazdas
@UCobRabFG7D1cllNePCY1CmA
US
Hi! My name is Raymond Strazdas. I am a video producer with a passion for gaming and new technology. If you like gaming, gadgets and all things pop culture, you've come to the right place! From the latest in Nintendo to tech reviews to exclusive event coverage and more, you can expect to see wide variety of content here on my channel. Be sure to SUBSCRIBE for new videos every Thursday & Sunday...though there are usually more! Follow @raystrazdas on all platforms for MUCH more! ________________________________________________________ ABOUT RAYMOND Raymond Strazdas is an award-winning filmmaker, producer and digital media personality currently residing in New Jersey. With a great passion for entertainment, Raymond's desire to succeed is nothing short of fascinating. He has recent accomplishments as a Nintendo of America Brand Ambassador and YouTube NextUp Class of 2017 Alumni and has worked with countless top brands such as Verizon, Intel and Motorola.
Followers
131.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for influencers who create fashion videos related to gaming and Japanese culture. Ideal influencers should have a strong presence in these niches and create engaging content that blends fashion with gaming and Japanese cultural elements."
This influencer has a strong focus on gaming and technology but lacks content related to fashion and Japanese culture.
#6
Dan "Greenskull" Hammill
Dan "Greenskull" Hammill
@greenskull
Canada
Follow me for entertaining #AI 🤖 & #Gaming 🎮 Content (YouTube: 1.7M | TikTok: 700K) #Toronto 🇨🇦
Followers
135.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for influencers who create fashion videos related to gaming and Japanese culture. Ideal influencers should have a strong presence in these niches and create engaging content that blends fashion with gaming and Japanese cultural elements."
While this influencer covers gaming, there is no indication of a focus on fashion or Japanese culture, making them a poor fit for the campaign.