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Brief

"Female influencers who are skincare enthusiasts and suggest anti aging skincare, with good following and based in USA"

Female influencers who are skincare enthusiasts and suggest anti aging skincare, with good following and based in USA

Research Insight & Analysis

Product Positioning

The product in question is anti-aging skincare, which is a highly competitive and growing segment within the beauty and personal care market. To position this product effectively, it should emphasize unique selling points such as innovative ingredients, clinically proven results, or eco-friendly formulations. Highlighting benefits like reducing fine lines, improving skin elasticity, and providing hydration can resonate well with the target audience.

Target Customers

The ideal customer profile for anti-aging skincare products typically includes:

  • Age Group: Women aged 30-60 who are starting to see or are concerned about signs of aging.
  • Lifestyle: Health-conscious individuals who prioritize skincare and beauty routines.
  • Income Level: Middle to high-income earners who are willing to invest in premium skincare products.
  • Geographic Location: Based in the USA, particularly in urban and suburban areas where beauty trends are more prevalent.

Illustrative Examples

  1. Sarah, 35: A marketing executive living in New York City, who follows a strict skincare regimen and is always on the lookout for the latest anti-aging products.
  2. Emily, 45: A stay-at-home mom in Los Angeles who has recently started noticing fine lines and is interested in maintaining a youthful appearance.
  3. Linda, 55: A business owner in Chicago who values high-quality skincare products and prefers brands with a strong reputation for efficacy.

Potential Influencer Matches

Types of Influencers

  1. Skincare Experts: Dermatologists or skincare specialists who can provide professional advice and reviews on the anti-aging benefits of the product.
  2. Beauty Enthusiasts: Influencers who focus on beauty and skincare routines, often sharing their personal experiences and product recommendations.
  3. Lifestyle Bloggers: Influencers who cover a broad range of topics including beauty, health, and wellness, appealing to a wider audience.

Enriched Requirements

  • Gender: Female
  • Interest: Skincare enthusiasts with a focus on anti-aging
  • Location: Based in the USA
  • Following: A good following, ideally in the range of 50K to 500K followers to ensure a balance between reach and engagement.

Content Creation Ideas

General Ideas

  1. Product Reviews: Detailed reviews highlighting the product's benefits, ingredients, and personal experiences.
  2. Skincare Routines: Videos or posts showcasing morning and night skincare routines incorporating the anti-aging product.
  3. Before and After: Visual content showing the results of using the product over a period of time.

Creative Ideas

  1. Ingredient Deep Dive: Educational content explaining the science behind the key ingredients and how they combat aging.
  2. User Testimonials: Featuring real customer stories and testimonials to build trust and authenticity.
  3. Challenges and Giveaways: Engaging the audience with challenges (e.g., 30-day skincare challenge) and giveaways to increase interaction and brand visibility.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a trusted and effective solution in the anti-aging skincare market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Female anti-aging skincare influencers in USA
Campaign Objectives
Looking for female influencers based in the USA who are skincare enthusiasts and promote anti-aging skincare products. Influencers should have a good following and create content related to skincare routines, product reviews, and anti-aging tips.
Influencer Persona
Female influencers aged 25-45, based in the USA, with a focus on skincare and anti-aging products. They should have a good following on platforms like Instagram, TikTok, or YouTube.
Content Themes
#AntiAgingSkincare #SkincareRoutine #YouthfulSkin
#1
Graceful Beauty
Graceful Beauty
@UCTRUB2otFFPY0C1xpWJJJmg
US
Hi everyone! My name is Sheri. I created this site to be a go-to site for everything beauty, skincare, makeup, lifestyle & more. I’m excited to share ideas and experiences and also learn some new things from you! I am 51 years old and I am passionate about beauty and skincare. I am constantly researching and testing out new products, studying ingredients and buying the next best "anti-aging" miracle serum. I personally feel sunscreen is the #1 anti-aging product we can ever use. Although I don’t really believe “anti-aging” is possible, we can definitely age gracefully. I truly appreciate you visiting my site. I hope you enjoy GRACEFUL BEAUTY. She is strong and graceful, as well as cheerful about the future. Her words are sensible, and advice is thoughtful. (Prov. 31: 25-26 CEV)
Followers
223.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for female influencers based in the USA who are skincare enthusiasts and promote anti-aging skincare products. Influencers should have a good following and create content related to skincare routines, product reviews, and anti-aging tips."
This influencer is a skincare enthusiast based in the US, with a focus on anti-aging and a significant following, aligning well with the brand's requirements.
#2
Live Young | Darnell Cox | Beauty Over 50
Live Young | Darnell Cox | Beauty Over 50
@UCpwxVT5nsklqSSPF8YyD25w
US
Healthy aging expert and gerontologist, Darnell Cox, helps you look and feel your best at every age! Through optimal diet and nutrition, exercise routines, and health hacks, you will be increasing your health span and feeling your best. She shares effective skincare routines, at-home anti-aging devices, and the latest and greatest in-office procedures so you can look and feel years younger than your actual age! Ready to live young and be your healthiest self? Book a 1:1 Healthy Aging Consultation with Darnell!
Followers
45.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for female influencers based in the USA who are skincare enthusiasts and promote anti-aging skincare products. Influencers should have a good following and create content related to skincare routines, product reviews, and anti-aging tips."
This influencer is a healthy aging expert based in the US, with a focus on skincare and anti-aging, making her a strong fit for the brand's campaign.
#3
Brittany Allyn
Brittany Allyn
@thirtywaves
US
Beauty and life tips from a wise 38yr old skin •beauty secrets •style •travel
Followers
352.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for female influencers based in the USA who are skincare enthusiasts and promote anti-aging skincare products. Influencers should have a good following and create content related to skincare routines, product reviews, and anti-aging tips."
This influencer is a beauty and skincare enthusiast based in the US, with a significant following, aligning well with the brand's requirements.
#4
Chris Gibson
Chris Gibson
@UC4UmKCcnP0JbGPGrVxn8IPA
US
Welcome to my channel! I am sharing my 37 years of skincare experience to help you rediscover your best skin at every age! I'm also a holistic health coach and big time dog dad! 😎 New Videos 3x a week! MY BACKGROUND: Holistic wellness coach, esthetician circa 1980's, formulator for two skincare lines, acne and anti-aging. 3 Best selling books with a ton of radio and TV... you may have seen me somewhere before❤😎 Come have some fun and get skincare solved by subscribing to my YouTube channel ❤️ www.youtube.com/chrisgibsonlive Be sure to get your FREE Skincare Course that will tell you your skin type and best routine here: http://bit.ly/2NL3kOt You can follow me on social media with these links: Personal Insta https://www.instagram.com/chrisgibsonfriends Skin So Fabulous Instagram https://www.instagram.com/skin_so_fabulous Skin So Fabulous Community https://skinsofabulous.chrisgibsonlive.com
Followers
410.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for female influencers based in the USA who are skincare enthusiasts and promote anti-aging skincare products. Influencers should have a good following and create content related to skincare routines, product reviews, and anti-aging tips."
This influencer is a holistic health coach and esthetician based in the US, with a focus on skincare and anti-aging, making him a strong fit for the brand's campaign.
#5
oliviasalmen
oliviasalmen
@oliviasalmen
US
Nurse Injector 💉 IG @oliviasalmen_aesthetics
Followers
187.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for female influencers based in the USA who are skincare enthusiasts and promote anti-aging skincare products. Influencers should have a good following and create content related to skincare routines, product reviews, and anti-aging tips."
This influencer is a nurse injector based in the US, with a focus on aesthetics and skincare, making her a good fit for the brand's campaign.
#6
Cristina with no H
Cristina with no H
@cristina.noh
US
Investor-CEO-MBA-PhD “My skin is a flex!” The SLAYborhood Cristina.noh13@gmail
Followers
367.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for female influencers based in the USA who are skincare enthusiasts and promote anti-aging skincare products. Influencers should have a good following and create content related to skincare routines, product reviews, and anti-aging tips."
While this influencer has a large following and is based in the US, the content description does not specifically focus on skincare or anti-aging.