Female, 20-40 years old, located in UAE, focusing on lifestyle, fashion, or beauty.

Product Positioning

To effectively position the brand, product, or service in the Middle Eastern market, particularly targeting a mid-class audience, it is essential to emphasize values such as quality, affordability, and cultural relevance. Highlighting local craftsmanship, sustainability, or community engagement can resonate well with this demographic. For new products, consider leveraging existing trends in the region, such as wellness, beauty, or technology, and align the messaging to reflect local customs and preferences.

Target Customers

The ideal customer profile for this campaign includes:

• Middle-Class Women: Aged 25-40, who are likely to be working professionals or homemakers, interested in lifestyle, beauty, and wellness products.

• Socially Conscious Consumers: Individuals who value brands that support local communities and sustainable practices.

• Tech-Savvy Shoppers: Women who frequently use social media platforms for shopping inspiration and product reviews.

Illustrative examples include:

• A 30-year-old marketing executive in Dubai who follows beauty influencers for skincare tips.

• A 28-year-old mother in Abu Dhabi who seeks family-oriented lifestyle content and product recommendations.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: They can showcase everyday products in relatable contexts, appealing to the mid-class audience's daily lives.

• Beauty and Fashion Influencers: These influencers can highlight products that enhance personal style and self-care routines, which are significant interests for the target demographic.

• Health and Wellness Influencers: They can promote products that align with a healthy lifestyle, resonating with the growing trend of wellness in the region.

• Local Community Influencers: Influencers who focus on local culture and community engagement can create a strong connection with the audience, emphasizing the brand's commitment to the region.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• "Day in the Life" Series: Collaborate with influencers to showcase how the product fits into their daily routines, providing authenticity and relatability.

• Tutorials and How-To Guides: Create content that educates the audience on using the product effectively, which can be particularly engaging for beauty and wellness products.

• Cultural Celebrations: Develop campaigns around local holidays or events, integrating the product into traditional practices or celebrations.

• User-Generated Content Campaigns: Encourage followers to share their experiences with the product, fostering community engagement and organic reach.

• Challenges and Giveaways: Launch interactive challenges that encourage participation and sharing, increasing visibility and engagement with the brand.

These strategies can help create a strong connection with the target audience while promoting the product effectively through influencer partnerships.